The Superside Guide to Advertisement Designs: 10 Tips & Takeaways

Advertisement designs are visual and textual elements designed for advertising campaigns to capture the audience’s attention and convey a message. They include images, copy, and other components aimed at promoting a product or service.

However, creating advertisement designs presents several pain points and challenges. 

Firstly, balancing creativity and adherence to brand guidelines can be challenging. 

Striking the right tone and message that resonates with the target audience through the design while staying within budget constraints is another hurdle. 

Lastly, adapting creatives for various platforms and formats, considering the dynamic nature of advertisements, poses a significant challenge.

With all of these concerns, we couldn’t stress more how you need to do deep research on how to avoid these pitfalls. And that’s where we come in. 

In this blog, we aim to provide you with tips based on the awesome advertisement designs done by Superside, a super graphic design service in the industry. Let’s call it the Superside Guide to Advertisements. 

Let’s get to it!

Tip No. 1 – Cohesive Identity Across Platforms

Achieving success in advertising demands a meticulously curated visual identity, a principle that needs to be accentuated especially during special promotions when lapses can lead to poor ROIs.

Superside’s exemplary design for Puma, a giant in the industry, showcases this principle brilliantly. 

Focused on a shoe sale, the advertisement strategically employs consistent elements across web banners and social media posts. The cohesive use of colors, resembling paint brush strokes, creates an immediate visual allure. Uniform text presentation within solid boxes and a recurrent grainy background contribute to a cohesive brand identity.

This intentional repetition ensures that viewers encountering the ads across diverse platforms are immersed in a unified brand experience. The design’s success lies in its ability to etch a lasting memory which is critical in advertising where recall is paramount.

 It stands as a testament to the significance of a harmonized visual identity in crafting impactful advertisement designs, especially for industry leaders like Puma.

Tip No. 2 – Include a Call to Action

The primary objective of advertisement designs is to elicit a response from potential customers; without creating that opportunity, it’s akin to advertising to the air. One effective way to prompt a response is through a compelling Call to Action (CTA).

Now, let’s delve into an advertisement design by Superside, crafted for Shopify, a premier digital marketplace catering to both vendors and shoppers. 

This particular design targets vendors. Noteworthy is the design’s proportional layout where elements harmonize seamlessly, a testament to expert design. The goal, in this case, is the CTA, and its strategic placement and design ensure that the CTA does not compete for attention with other components.

The logo, headline, and image hold prominence, yet the CTA stands out with an apt size, brand-consistent fonts, and a contrasting yellow against the green backdrop. This design shows how effectively highlighting your CTA boosts conversions. 

Tip No. 3 – Highlight Important Information

In advertisement designs, some creations have more explicit goals than others, and it falls upon the designer to adeptly emphasize these objectives through visual elements. 

An exemplary instance of this strategic design approach is evident in Superside’s design for Acremade, a brand specializing in egg substitutes, offering a free sample during the Black Friday season.

The design brilliantly spotlights the primary goal – the enticing “Free” offer. The font size is enlarged, making it visually dominant, and placing it within a yellow text box further heightens its prominence.

The use of all caps, except in the fine print, showcases creative typographic emphasis. Talking about fine print it’s often the overlooked thing in a design. However, it’s something that’s crucial for managing customer expectations, and in this design, it’s ingeniously highlighted with a yellow asterisk.

This showcases the designers’ expert use of visual elements to draw attention to essential information, ensuring the audience grasps the central message while also maintaining transparency about the shipping cost. It exemplifies how purposeful design can significantly enhance communication and goal achievement in advertising.

Tip No. 4 – Keep the Design Clean and Simple

Simple and clean advertisement designs accelerate message communication, a boon for brands aiming for immediate impact. 

This is particularly crucial for brands like Amazon Pharmacy, where conveying information swiftly is paramount and Superside’s design for them exemplifies the power of simplicity.

The background, a light shade of teal, maintains a subtle elegance. The image, positioned centrally within a round-edged shape, contributes to the design’s soft and approachable look. This touch of color in the image complements the overall simplicity, preventing visual monotony. The typography is also kept simple avoiding extravagant elements and it ensures clarity and quick comprehension. 

To maintain simplicity, keywords are highlighted in teal, mirroring the brand logo placed at the bottom. This selective use of color strategically guides the viewer’s attention without overwhelming the design.

In essence, this design for Amazon Pharmacy stands as a testament to how simplicity, when carefully executed, can enhance brand messaging in advertisement designs.

Tip No. 5 – Appear Appealing to Your Niche

When it comes to advertisement designs, designing with your niche in mind is crucial. Appearing appealing to them enhances engagement and fosters a sense of connection.  Superside adeptly demonstrates this principle in their design for Kins, a physical training brand.

The design features a fitting image of a person engaged in exercise, a choice that allows the audience to swiftly relate to the brand. This visual resonance is essential for attracting like-minded individuals, and creating an immediate and powerful connection.

The carefully selected colors of the graphic, combined with the impactful imagery, exude a positive and motivating vibe tailored to the preferences of the target audience.

By aligning the design elements with the interests and aspirations of their niche, Superside ensures that the visual presentation not only captures attention but also cultivates a sense of belonging and appeal among the brand’s specific audience.

Tip No. 6 – Connect Carousels for a Wider Picture

Social media platforms provide an excellent space for advertisement designs, offering diverse and creative avenues for engagement. 

Among these, carousels stand out as a dynamic and compelling format, allowing for sequential storytelling within a single post. Superside’s innovative carousel design for GetYourGuide exemplifies this creativity.

Instead of creating three distinct,  carousel posts, Superside seamlessly connects a trio of posts into a continuous visual journey. 

The genius lies in crafting a cohesive narrative that spans across the carousel while maintaining the flexibility for each part to serve its purpose as a standalone post. 

The 2nd post acts as a sort of middle-man that connects the 1st and the 3rd.

It’s important to uphold and maintain consistency across carousels likewise. Including intriguing elements also helps compel the viewer to swipe through to the next. 

This approach showcases the skillful artistry of the Superside design team in optimizing the carousel format for effective social media advertising.

Tip No. 7 – Combine Fonts that Pair Well

Effective advertisement designs benefit from well-chosen font combinations, as typography plays a pivotal role in conveying the brand’s personality and message. Striking the right balance is crucial, because using more than two font combinations can lead to visual clutter and a lack of cohesion.

The design here employs a combination of two fonts – a bold sans serif and a handwritten style Script font. This intentional pairing, with the imperfect handwriting font possibly reflecting the brand name, creates a harmonious and visually engaging text.

The bold sans serif exudes stability and modernity, while the handwritten font introduces a touch of warmth and personality. The synergy between the two fonts enhances the overall visual appeal and aligns seamlessly with the brand’s identity.

This thoughtful selection and pairing of fonts showcase how a strategic approach to typography can elevate advertisement designs, effectively conveying the brand’s essence and message.

Tip No. 8 – Let the Design Breathe

When it comes to advertisement designs, allowing the composition to breathe is crucial for visual clarity and message conveyance. Superside’s design for Turin, specifically crafted for a billboard design, exemplifies this principle with finesse.

The elongated nature of the billboard is harmoniously addressed by ensuring each design element has ample breathing space.

Notably, none of the elements are enlarged disproportionately, contributing to a balanced and visually pleasing layout. The strategic use of negative space enhances the overall design, preventing visual clutter.

Each element is positioned thoughtfully, allowing for a clear hierarchy and easy comprehension. This meticulous approach to composition showcases how effective use of white space contributes to the overall impact of an advertisement, especially in large formats like billboards, where readability and clarity are paramount. Since billboards are stationed in busy areas there’s a short window of opportunity for people to process the message. That’s why it’s important to have a good amount of negative space to reduce clutter and make the message 100% clear. 

And evidently, the Superside design for Turin is a testament to the art of letting a design breathe using white space effectively for maximum visual effectiveness.

Tip No. 9 – Use Elements to Create Movement

In advertisement designs, dynamism is a key factor for capturing attention and engaging the audience. And one way to do it is to add elements that create movement. Superside’s billboard design for Mitto stands out as an exemplary showcase of this. 

The overall design is visually appealing, but what makes it exceptional is the deliberate incorporation of elements that induce movement.

The strategically placed arrows within the design create a sense of motion, guiding the viewer’s eye seamlessly toward the right side. This not only aligns with the natural reading pattern but also enhances the overall visual hierarchy of the design.

The dynamic elements serve a dual purpose by not only adding visual interest but also subtly directing attention to the key elements of the message. It exemplifies how the intentional use of movement can make an advertisement more captivating and effective, capturing the viewer’s attention and guiding their focus in a way that aligns with the intended message.

Tip No. 10 – Use Depth and Perspective

When it comes to advertisement designs, visual depth and perspective play pivotal roles in setting a design apart. Superside’s creation for the brand Opa adeptly employs these principles, notably on the right side of the design, where a strategic focus on some elements demonstrates a well-thought-out approach.

The brilliance lies in the nuanced use of visual depth. Instead of a conventional placement, the designers elevate the nachos to the foreground, applying a subtle blur effect to create a sense of depth. This technique not only adds a dynamic quality but also enhances the overall three-dimensional feel of the design.

By manipulating the perspective and positioning elements strategically, the designers infuse the advertisement with a level of sophistication and visual interest that might otherwise be lacking.

This attention to detail showcases the impact that careful consideration of visual depth and perspective can have on making advertisement designs stand out and resonate with their audience.

Let’s Wrap It Up

According to the advertising statistics for 2023, 84% of people expect content from brands. This is why you need to focus on getting your advertisement designs out there for potential customers to see. 

Superside’s exemplary designs for renowned brands serve as living proof of the efficacy of designing good advertising. From effective use of negative space to incorporating elements that induce movement, each tip contributes to creating impactful advertisements. 

These guidelines underscore the significance of professional design expertise in navigating the complexities of the advertising landscape. As you venture into the world of design, remember that thoughtful execution is the key to making your advertisements truly stand out. And in this venture, these tips and takeaways will certainly come in handy. 

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