Have you ever sat in front of the computer moping about what to write next? Do you remember the pains of going through hundreds of different resources to collect your content? If so, you’re not alone. We’ve all felt that way. We’ve all secretly wished at some point in our marketing journey that the copy would magically write itself.
Well, now you no longer have to wish for it. Artificial intelligence has caused a cascade of changes in how marketing is carried out.
What an AI does is gather large amounts of data and process it based on the user’s inputs into a particular software. Imagine what this means for you copywriters!
From the simplest ad copy to the much longer blog post AI has got you covered with its power of automation.
AI can contribute with much more than just copywriting., But since we’re focused on the copywriting aspect of it, here’s a list of AI copywriting tools that will help you up your marketing game.
Jasper (previously known as Jarvis.ai) is one of the leading AI content platforms out there. It uses GPT-3, a highly advanced language model. With Jasper, you can create content for almost anything like blogs, social media posts, product descriptions, and even love letters!
You may have guessed it already, Jasper is not a free copywriting tool. But if you’re serious about writing competitive content much more frequently then this is a good way to go. However, remember that you would need to check it through and clean it up yourself anyway. After all, it’s just a robot.
Here’s what Jasper promises to help you with:
Writesonic is also among the most widely used AI content-writing platforms. This is also a GPT-3-based copywriting software offering a wide range of features. Out of these features, one of the most unique ones listed is the content rephrasing option. We all struggle to bring a sentence to its completion that delivers its optimal effect. Writesonic is fully equipped to do this for you.
These are only a few of the features that they offer:
If you’re willing to spend to achieve results, then this is a top choice to consider.
While there are numerous benefits to using Writesonic, there’s also the reality of it ultimately being a robot. It’s evident in the visible lack of consistency in the content produced.
Hypotenuse is one of the best AI copywriting writing tools out there. It focuses on three main categories namely product descriptions, blog posts, and social media posts. It even helps with rewording your existing content.
You can rank better with optimized content using their meta titles and descriptions generating option.
It lets you input much more details to narrow down the kind of output required. One of the downsides is that there aren’t that many templates to choose from. Regardless, it is one of the top choices to get your content copy generated.
Hypotenuse AI is also a paid copywriting tool. Once you choose the plan that works for you, you can be well on your way to creating quality and search-engine-optimized content in no time.
Copy.ai is another AI copywriting tool much like its name suggests. It is another one of the tools out there that uses GPT-3 and offers a wide range of features. But do note that the content generated by this tool is inconsistent which is nothing surprising since it is an AI-powered tool.
While smaller content pieces will work well, a lot of editing needs to go on for larger content bodies.
The creators of this tool are open to requests and suggestions on what more could be added to the features. Which is a good thing.
There’s a free forever benefit with this tool with a 10 credits per month limit which is a bargain in comparison to other tools that sell at a price.
Rytr is a free AI copywriting tool. Yes, that’s right it’s free! The website says that it’s free forever and you can upgrade as you scale.
It lets you generate up to 10,000 characters per month forever. For a free tool, it supports a whopping 30+ languages. And unlike other similar tools, they have a proprietary approach for supporting multiple languages that don’t depend on GPT-3 limitations. This allows them to deliver quality content. They even encourage reaching out to them if you need a particular language accommodated.
The applications are plenty considering they don’t charge you There are also unique use cases like song lyrics and story plots which is pretty cool.
The downside would be the 10,000-character limit per month. You would have to use it for much smaller projects.
Sudowrite is unique when compared to the other copywriting tools listed here. It focuses more on creative copywriting. The creators identify themselves as a tool for creativity.
The company pairs GPT-3 with a variety of proprietary narrative model-based and algorithmic pre- and post-processing. This in turn enables AI writing features which you can’t find anywhere else, their FAQ section claims.
Sometimes we start enthusiastically but trail off halfway not knowing how to bring a story to its completion. This copywriting tool could be the answer to that. It helps you continue writing by inspiring you with suggestions and finishing the work for you. They give you a couple of options to choose from.
The content it creates is compelling but to reiterate, it’s mostly for creative copywriting purposes. It’s not suitable for technical content.
Your copy is how your target audience learns about who you are and what you offer. So many marketers find it difficult to execute their campaign ideas due to a lack of good copy. If you can’t keep up with your competitors and are struggling, then investing in one of these tools is a good option. Even if you’re a startup and have a manageable capital it would be a wise investment to start using AI from the get-go.
These AI copywriting tools can save time by automating mundane tasks. With these tools, marketers can focus on creating engaging content that drives conversions and increases ROI.
AI is not only used for generating copywriting. Marketers also leverage AI for other purposes.
It appears that 68% of B2B Marketers use AI in their marketing strategies.
So are you ready to up your marketing game by using one of these AI copywriting tools? If your answer is yes, then you’ve just ticked off a task from your long list of to-dos. Check off one more task by incorporating unlimited graphic design solutions in your marketing strategy.