Apparel design is twofold. On one side they are products in themselves but on the other, they could function as promotional material that propogates a brand. Whichever category it is, apparel design plays a fundamental role in the realms of business and marketing.
The designs on clothing and accessories not only influence consumer perception but also drive purchasing decisions.
In this discussion, we will delve into the significance of apparel design by presenting tips and takeaways that are essentially best practices for designing them. We will draw inspiration from Design Pickle, a leading unlimited graphic design service, showcasing examples that highlight the power of innovative and effective apparel design solutions.
These insights will provide valuable guidance for those seeking to make a lasting impact through their clothing designs.
And now let’s get right into it.
When it comes to apparel design, a critical consideration is the artwork’s size in relation to the clothing. Artworks that excessively stretch across garments, like t-shirts, often project an unprofessional image.
Oversized designs also risk being partially obscured when worn. To strike the right balance, the artwork should be kept at an optimal size, ensuring it’s neither too large nor too small.
Consider the exemplary t-shirt design by Design Pickle as a case in point. The artwork in this design beautifully encapsulates the concept of modest sizing.
This strategic sizing ensures that no element on the t-shirt is overlooked or lost within the design, while also preventing any part from being overwhelmingly prominent. The result is a design that not only captivates the viewer but also creates a sense of visual harmony.
This meticulous attention to the principles of sizing and placement showcases the finesse in Design Pickle’s approach to creating appealing and balanced apparel designs.
Let’s move ahead to the next tip.
Typography plays a pivotal role in crafting compelling apparel designs. People are naturally drawn to typographical artwork, especially when it comes to t-shirt designs. Whether it’s a catchy slogan, a meaningful quote, or an event title, readable text is a fundamental element.
And the goal is for people to understand and connect with the message with ease.
To ensure maximum legibility, it’s essential to follow proper typographical practices. Design Pickle, for instance, exemplifies this in their apparel design. Take the main text, “Greater Green,” for instance. It’s appropriately enlarged, making it impossible to miss.
The entire text copy is done in a single font type. It’s highly advisable to refrain from using multiple fonts in apparel design unless the goal is abstract creativity and not readability.
This t-shirt design by Design Pickle also brilliantly demonstrates the significance of all of these typographical details. The incorporation of a dark outline around the vibrant green capital letters is a masterstroke, guaranteeing the text’s visibility, even from a considerable distance.
So the main takeaway here is this astute combination of using a single font, different letter sizing, and color contrast which not only elevates the design’s visual impact but also ensures that the intended message is conveyed with remarkable effectiveness. It transforms the apparel into a potent communication tool suitable for a wide range of occasions.
Design Pickle’s meticulous focus on typographical precision serves as a testament to their dedication to crafting extraordinary apparel designs that not only catch the eye but also convey messages with clarity and impact.
Moving on to the next tip.
While it may seem like you can place artwork anywhere, the proper placement significantly impacts aesthetics and functionality.
For t-shirt designs, specific placements are popular, such as center chest, pocket, or full front/back. Each has a unique visual appeal and practical use. Regardless, they have to be positioned just right so that they look balanced on the apparel.
In the case of Design Pickle’s apparel design, they wisely employ a center chest placement. Center chest placement is the most popular t-shirt design placement for blank t-shirts. This ensures that the artwork is symmetrically aligned and well-balanced on the garment, contributing to an aesthetically pleasing overall look.
It also guarantees that the design remains prominent and doesn’t get distorted when the clothing is worn, enhancing both the visual impact and wearability of the product. Be sure to follow a guide on proper artwork placement as it is the cornerstone of a successful and attractive apparel design.
Let’s move on to the next tip.
Balancing the composition of the artwork in apparel design is as essential as positioning the design on the apparel. When elements and text come together, the overall composition must exude equilibrium. Achieving this balance involves harmonizing negative spaces with suitable illustrations or elements.
An unbalanced composition can render the entire design unprofessional and less appealing.
One way to do this is to make typographical adjustments to various texts which can enhance and bring balance to the overall composition.
Design Pickle’s T-shirt design expertly exemplifies a balanced composition. The main texts, “Always Fresh” and “Always Organic,” are strategically laid out in different hierarchies, ensuring visual equilibrium.
The two lemon slice elements positioned at the top and bottom provide a perfect balance, framing the design beautifully. The arrangement of elements and negative spaces in this design results in a pleasing, professional, and aesthetically pleasing composition that captures the viewer’s attention.
Let’s now take a look at the next tip.
Strategic color usage is paramount in apparel design, as it plays a pivotal role in conveying the intended message and setting the right tone. Different subjects demand specific color choices, which extend to the illustrations and fonts employed.
In the case of the T-shirt design by Design Pickle, celebrating teachers is artfully expressed through their color selection. The soft, pastel shades and the gentle, line-drawn illustration harmonize perfectly with the theme. These colors evoke feelings of appreciation, warmth, and respect, aligning with the idea of honoring educators.
It’s a prime example of the significance of color psychology in conveying the message effectively.
The takeaway from this design is to demonstrate the power of mindful color usage, showcasing how it can enhance the overall impact of an apparel design. As it can help create a connection with the audience by evoking the right emotions and sentiments.
Moving on to the final tip on our list of apparel design tips.
This may seem like a part of being mindful of color choices but it far exceeds just being mindful of the color of the artwork.
What precisely is contrast? It represents the extent of the visual disparity between the darker and lighter elements, or how various shades of colors interact with one another. This is why, the choice of colors in the artwork and the selection of t-shirt colors for printing are of utmost importance in apparel design.
It’s absolutely critical that you adhere to color rules to ensure that every element in the artwork is visible on the apparel without any hindrances. You would have to invert colors where necessary in relation to the color choices of the apparel.
While achieving the highest contrast isn’t always the goal, skillful designers can effectively work with low contrast. However, to minimize risks and ensure the design’s visibility and impact, it’s often safer to opt for suitable contrasts.
The T-shirt design by Design Pickle serves as an exemplary illustration of the fundamental principle of color contrast. The artwork’s strategic use of dark colors against the white tee background is a deliberate choice that strikes a balance between safety and visual impact.
This clever decision guarantees that the design remains highly visible and aesthetically pleasing, capturing the viewer’s attention without any eye strain. The thoughtful incorporation of color contrast underscores its importance in successful apparel design, where it plays a pivotal role in enhancing both visibility and the overall appeal of the artwork.
Apparel design not only allows individuals to express their interests and sentiments but also serves as a canvas for showcasing personal style and identity.
Beyond this, it’s the most powerful marketing tool when it comes to wearables.
So for whichever reason you’re creating apparel designs, we hope that these tips and insights derived from examples of t-shirt designs by Design Pickle provide valuable guidance. By using these tips we believe you‘ll be well on your way to creating awesome apparel designs.