Mastering Logo and Branding Design: A Guide Inspired by Draftss

Logo and branding design involves creating a visual identity for a business or organization. A logo is a distinctive symbol or mark, and branding encompasses a consistent use of this logo and additional colors, fonts, and messaging unique to the brand. The materials on which all of these appear are what is known as branding design. These brand embellishments on your branding designs are crucial because they serve as the face of your brand, making it easily recognizable and conveying its personality, values, and mission.

Effective logo and branding design builds trust, fosters loyalty, and helps businesses stand out in a crowded market. It creates a memorable impression and communicates professionalism, ultimately influencing consumer choices and long-term success.

So in this piece, we will look at key components that make up branding design and tips and best practices to ensure that they meet the right mark. We will do this by drawing inspiration from Draftss and using their designs as a guide. 

Let’s begin!

Key Brand Elements in Branding Design

1. Logos

Logos are crucial elements when it comes to branding design as they are the #1 brand identifier. Your logo embodies everything about your brand. From the colors to the typography to your brand’s visual style, your logo has the power to hold the essence of your brand. 

Take the logo featured below for example.

This is a combination mark logotype. The logo is for a business that sells threads/clothes in Thane, India. Thane has a history that’s tied to the railway system. The public railway system in India originated from Thane and has since grown to be the busiest railway station in India. The logo takes its roots from this point. 

Next, the smoke from the train is then converted to showcase thread through a needle while forming the letter T. The font is also a cursive font appropriately chosen to represent the idea of threads.  And the “of Thane” is in a simple sans-serif font to complement the script font of “Threads”. It’s a simple logo but you can see that they’ve given much thought to the concept. 

Let’s look at some of the branding design tips we can take from this logo design by Draftss. 

Tips and Best Practices to Takeaway
  1. If you’re located in a place with a rich history or iconic landmarks, use them subtly in your logo to communicate the narrative about your roots. 
  2. Be creative in combining different elements of your logo design with the typography.
  3. Use unique elements from your own industry in your logo design if you want a combination mark logo design.
  4. Pairing different types of fonts can help make your logo dynamic. 

Moving on, let’s look at another branding design by Draftss and what things we can gather from it.

2. Mascot

A brand mascot is another important branding design, as it adds a memorable and personable element to a brand’s identity. It can create a strong emotional connection with the audience and make the brand more relatable. However, its significance and applications depend on the brand’s goals and target audience.

For example, some brands like to have the mascot featured in their logo. Think KFC, Wendy’s, or Pringles. However, other brands just use it in their marketing material/collateral to help engage audiences. 

Let’s take a look at the mascot designs below created by Draftss.

Design-wise you can see that the different mascots are done with the same design technique in terms of illustration style. 

We’ll look at what design tips we can take from these illustrations.

Tips and Best Practices to Takeaway
  1. Mascots need not always be human figures. As a matter of fact, 9 out of the 15 famous brand logos in this list by Ebaqdesign use an animal as their brand mascot. 
  2. Different industries can benefit from different illustration styles for brand mascot design. 
  3. You can customize your brand mascot’s expression based on the tone of your brand and the industry you belong to. 
  4. While real-life colors can work well, you can also customize the mascot to completely be in sync with your brand colors. 

Let’s move next to look at another important component of branding designs.

3. Stationery sets

Stationery sets are an important offline branding design. And no, the digital era has not managed to wipe out the need for printed designs of this nature. 

Stationery design sets play a crucial role in branding by extending a brand’s identity to physical marketing collateral like letterheads, business cards, and envelopes. These stationery sets convey professionalism, and consistency, and help leave lasting impressions on existing clients and potential ones. They are essential for reinforcing brand identity and credibility in offline interactions among customers and employees alike.

In this light, let’s take a look at the following business stationery design by Draftss. 

As you can see, there are various components here in this stationery set. From business cards to letterheads, they’re all done with the client’s specific branding. 

Most stationery designs commonly use white or lighter colors as the background. But here they’re steering away from that conventional practice to use a dark background instead. 

We will take a look at the tips and best practices we can take away from these designs.

Tips and Best Practices to Takeaway
  1. Consistency across all designs within a stationery set is key to promoting your brand identity. 
  2. Your best asset when it comes to business stationery is your logo and logo icon. These can be added creatively, especially larger in scale on letterheads and envelopes. 
  3. Dark stationery designs can make your brand appear sleek and innovative. While this may not work for every brand, there are those that can highly benefit from it. 
  4. If you have a logo that works well in both dark and light backgrounds you won’t have the need to use an inverted color logo. 

Let’s take a look at the next branding design in this guide. 

4. Packaging

Packaging is a pivotal branding design that is exceptionally important for brands as it serves as the first point of contact with customers. Packaging design communicates the brand’s identity, values, and product information. Effective packaging enhances visibility on shelves, influences purchase decisions, and fosters brand loyalty, making it a critical element of branding design.

Furthermore, packaging design helps you include all things about your brand in the design, unlike some other forms of design collateral. This is one place where you can go all out when it comes to branding. 

Take a look at the packaging design below by Draftss.

The design without a doubt manages to communicate the unique branding of the company. The front and center logo, the various pools or splotches of color, as well as the coral illustration, make the unboxing a memorable one. `

Let’s see what tips and practices we can adopt from this branding design.

Tips and Best Practices to Takeaway
  1. Visibly display your logo so that customers don’t have to flip the packaging around too much in order to find it. 
  2. Use custom illustrations to make it look unique. 
  3. Make the overall packaging eye-catching with proper use of colors. 
  4. Make subtle variations to the packaging like how Draftss has done. The center where the logo is placed comes in 3 different colors. 

Let’s look at the final branding design we’re going to cover. 

5. T-shirts

Branded T-shirt design is important for brands as it turns customers into brand ambassadors. When people wear branded T-shirts, they become walking advertisements, increasing brand visibility and creating a sense of community. Well-designed T-shirts reinforce brand identity. Not only so, but in work environments and outside, they help tie a community together and give out a feeling of oneness. 

This next branding design by Draftss is one such design that helps establish that kind of feeling. 

The above T-shirt design is an excellent example of a minimal design that limits itself to only using details from the brand’s core branding element; their logo. 

If you look closely, the disconnected circle element on the T-shirt is an upscaled version of the ‘O’ element in the logo which features their brand name Cryptozic. And the part of that O at the very top of one of the sleeves is a strategic and intentional move that makes the T-shirt design pop.

Let’s look at some tips and best practices we can derive from this design:

Tips and Best Practices to Takeaway
  1. Like in many other instances, the logo is the best element to use in branding design. So use your logo prominently in your T-shirt design. 
  2. For other design embellishments use elements from your logo to style your design. 
  3. Strategic thinking can ensure that your T-shirt is kept from becoming a common-looking design. 
  4. Think of the optimal color for the T-shirt so that the branding can be seen clearly. In this case, the blue of the logo stands out beautifully against the white color of the T-shirt. 

Here’s another blog for you to read in case you’re specifically interested in creating a T-shirt design for your brand. 

Let’s Wrap up

So there you have it, a guide to inspire you in your endeavors of creating a logo and branding design. These designs from Draftss can be a guiding compass for you. While the application of these can differ due to the unique needs of your brand, the basic principles remain the same. They can still be taken into consideration to come up with great concepts and branding designs. 

Other logo design ideas from various graphic design services can also provide fresh inspiration. And this blog about marketing designs can help you figure out where you can use these branding designs. All of these will help you make an all-rounded marketing strategy when it comes to showing off your branding. 

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