Content marketing has become one of the most crucial elements in marketing. More and more brands are maximizing their content marketing budget. So, as a marketer, if you are struggling to keep up with the growing content demands, you are in the right place. We have here a list of the most popular and the most useful tools that can make a content marketer’s life simpler.
Nearly 82% of marketers today prioritize investments in content marketing. Which means that your competitors are probably engaging your customers with better quality and more variety in content. That’s your cue to keep up with the fast-paced marketing realm. So, now is a good time to invest in a few useful tools to simplify your work while boosting your productivity.
HubSpot is a comprehensive tool for any business looking to streamline their CRM processes. In the content marketing contest, the Marketing Hub on HubSpot is a worthy mention.
With its conveniently priced plans, you can take care of efficient ad targeting, adaptive testing, and a host of other routines. HubSpot Marketing Hub has become the go-to tool for small businesses looking for a cost-effective way to optimize their marketing workflows or even to tackle omnichannel marketing automation.
One of the biggest perks is the suite of free tools available where you can explore all the essentials like landing pages, social media ads, email marketing as well as traffic & conversion analytics.
Only about one-third of bloggers report checking their analytics regularly. This is partly due to the lack of accurate analytics tools or complicated reporting methods. HubSpot Marketing Hub simplifies this with its advanced reporting features.
While HubSpot focuses more on the automation part, Ahrefs comes in handy in the keywords and ranking aspects. If you are looking to boost organic traffic to your website or build the popularity of your blog and bring in the right audience, you need the right keywords.
Ahrefs can become your ultimate content creation companion. Start by using the Rank Tracker to understand the current progress of your website and its ranking. Use the Keywords Explorer to understand the right keywords to incorporate into your content based on your target demographics. Finally, the Content Explorer interface lets you find the best content ideas to boost your website rankings.
Ahrefs also helps you track your competitors’ websites in order to find inspiration based on the keywords and content that bring traffic to their sites.
In short, Ahrefs can be a dependable tool to monitor and boost traffic to your website and churn out content for better ranking.
Nearly 70% of consumers prefer obtaining information from a blog rather than an ad. Which means that this old and effective content marketing asset continues to be a valuable investment in marketing. To cut through the noise and get your blog noticed by the right people, you need to work on your SEO (search engine optimization) and that’s where Yoast comes in.
The best part is that you can add Yoast to your content management systems like WordPress in the form of a simple plugin. Therefore, even before your post goes live, you can perform basic SEO checks to ensure that you are posting content with the potential to rank well. Other than basic SEO, Yoast plugins are also available for video content, and local SEO.
Yoast SEO reports clearly indicate the strong and weak areas in your post making it easy to work on the content before it goes live. As a result, you are left with a website that ranks well.
BuzzSumo breaks down content management for brands.
All of these features help improve the quality of the content you create. And finally, you can also find the right influencers to collaborate with and build your brand’s popularity on social media. To tap into all these capabilities you can add the tool as a Chrome Extension or even use the API for convenience.
Brands that are spending a lot of time on their content but failing to see the intended results might benefit from changing their content approach with the help of BuzzSumo.
When we talk about content, we think of blogs, ad copy, and other textual content. But the truth is visual content holds a special place in marketing today. In fact, when you combine visuals with text, it helps your consumers retain about 55% more information than when you present them with text alone. So, marketers need tools like Canva to back up their content marketing efforts.
The best thing about Canva is that it simplifies designs even for non-designers. Canva makes it easy to quickly create a variety of marketing designs like social media posts, flyers, and brand designs like logos and more.
Without worrying about researching the dimensions of different designs for different platforms you can use the built-in templates on Canva and customize them to your liking.
The Pro version of Canva also lets you add your brand kit to quickly access your brand colors. This way you can create visually-consistent designs without any hassle. In addition to choosing fonts and design elements from the Canva library, you can also add your own.
Now that we have spoken about content for blogs and websites, it’s time to talk about social media content. Because social media quite became a more popular advertising platform than paid search with its value exceeding $137 billion. Which means that advertising your brand on social media is much more effective now than it was a few years ago. So, tools like Buffer can be used to enhance your social media content.
Buffer offers a host of tools that make it easier to drive more engagement on your social media page, boost traffic through social media and also enhance customer experience on your social media pages.
The Start Page tool lets you create a unified link in the Bio section so that you can create a simple landing page with links to the variety of content you share.
There is also the Publishing interface where you can keep track of all content that goes live on all your social media feeds. To make things even better, the platform also lets your schedule posts and thus automate your social media workflow.
Once the posts go live you can use the analytics tools on Buffer to monitor engagement and therefore gain insights for improving your content plan for the coming months.
In short, if you are looking to grow your following on multiple social media channels at once and if you need an easy way to do this, Buffer is a great choice.
One of the main reasons why content marketers pay attention to blogs is that a majority of consumers make informed purchase decisions. And blogs are an easy way for them to obtain that information. But how can you be sure that your blog posts are grammatically correct, free from Plagiarised content, and are clear and engaging? There’s one tool that can help you track all these parameters and that’s Grammarly.
You can check everything from your blog posts to emails and other forms of communication as well as social media posts. In addition to checking Grammar and sentence structure, the tool can also suggest alternate words to keep your content fresh and interesting to read.
One of the most recent additions to the marketing tools list is ChatGPT. ChatGPT, is an AI-based text generator still in its Research Preview. Based on the current capabilities of the tool below are a few ways in which content marketers can use it:
ChatGPT does all of these tasks in seconds. As a result, marketers can save a lot of time in their content marketing workflow. The more creative and clear you are with your prompts the better ChatGPT’s responses are. It can therefore act as a handy tool to help marketers tackle their creative block or even to quickly create short content when their content creation teams are not available.
There is a long lineup of tools that enhance a brand’s content marketing plan. This list only covers a few of them. So, start actively incorporating these tools to transform the way you approach content marketing for your business. How many of these tools have you already integrated into your marketing workflow?