If you’re planning a marketing strategy and your business or brand serves a local audience then flyers are one of the top marketing collaterals to try out.
Even in a digitally oriented world, print designs have not lost their value. Especially items like flyers, offer long-term and ongoing benefits due to their tangibility and shareability. Even statistically 89% of people recall receiving a flyer, making it the most memorable form of advertising.
Not only so but we’ve often heard that flyers are a cost-effective form of advertising. But how cost-effective are they?
The truth is that cost-effectiveness depends on who you choose to work with for the flyer design and how you get it printed. Now leaving the printing side of it, we’re going to talk about the cost of flyer design in 2024.
We’re dedicating this blog to comparing the cost of flyer design and options you can consider for your next campaign.
Let’s begin.
Hiring a graphic design agency to fulfill your flyer design needs is the oldest method in the book and therefore one of the most trusted forms. Most of these graphic design agencies have physical offices and on occasion provide services remotely too.
Some of the top graphic design agencies out there are names like Wildish & Co., Burst Digital, and Luminary Brands.
One common thing about most graphic design agencies is you have to sign contracts where there could be specifics listed like:
So while rooted graphic design agencies are reliable companies, the cost of flyer design will eventually shift based on variables such as budget, number of agreed-upon revisions, hourly rate, timeline, etc.
But to give you a ballpark figure here’s an average cost for flyer design that you can expect from these big graphic design agencies.
With these graphic design agencies, there will most probably be a minimum project value they work for and that ranges from $1,000 – $25,000.
If you work with them on an hourly basis instead of on a project basis, the cost for flyer design would be somewhere around $50 – $150 per hour.
As we explore the other options you’ll notice that graphic design agencies lean towards the higher end of the spectrum when it comes to the cost of flyer design.
Online design marketplaces are where you can find freelance designers to work on your flyer design. Hiring freelance designers is also one of the top solutions preferred by marketers who have one-off projects like just a flyer design.
Some of the best online design marketplaces are Fiverr, Upwork, 99designs, and Dribbble.
Here are a few of the common things to do when hiring freelancers from online design marketplaces.
While the ability to work on single projects with freelancers makes them a good option, it should be noted that the cost of flyer design can vary from one designer to another.
Here’s a look at the average cost of flyer design that freelancers on leading design marketplaces charge:
If you want to hire a freelancer from a design market place expect to pay somewhere around $60-$100 per hour. Beginner freelance designers might charge around $25-$50 per hour but it’s best to go with a professional whose prices justify their work.
If you’re paying per project then the cost of flyer design will change depending on the size and complexity of the flyer. Some beginner freelancers might charge as low as $5 per project for basic designs. But the cost for flyer design by decent designers would average around $100-$200 per flyer design. Some pro designers charge somewhere around $500 for custom flyer designs too.
This rate may not be the final rate because most freelancers charge for revisions separately and they aren’t calculated into this project rate.
So there are a lot of variables at work.
And on top of that the screening process can be tiresome. So while the cost of flyer design using online design marketplaces seems quite less compared to graphic design agencies do not forget the challenges associated with outsourcing graphic design.
DIY design tools and software are a great way to get your flyer designs done. If you’re looking for free solutions, these would be the best way to get things done.
Canva, and other Canva competitors including Adobe Express, and Visme are some of the best options available if you want to go at it alone.
But fair warning, there are some things you need to be cautious about when tackling design software no matter how DIY-friendly they are.
Here are a few of them:
If the answer to most of these is yes, then by all means go ahead with your flyer design using a DIY design tool or software.
Most of them offer decent templates for free. But if you want to use premium content then the cost of flyer design would differ on how you would go about designing. The pricing range would be around $1-$3 if you use individual premium elements on free templates. And for premium templates, it’ll be $6.50-$29 a month per person for a subscription.
So depending on your choice of using free elements or premium content the cost of flyer design would vary. You’d have to really get into it to see what works best.
These design services are different than the graphic design agencies we spoke of before. They’re subscription-based and offer on-demand design for a flat rate, inclusive of so many other benefits.
Some big names in the industry are Design Pickle, KIMP, Penji, No Limit Creatives, and ManyPixels among others.
Most of these flat-rate design services have distinct offerings compared to traditional graphic design services. Here’s a list of those common offerings:
If you need to create flyer designs as well as cover other recurring design needs they’re the best design solution to consider in 2024.
As we mentioned before, it’s very easy to determine the cost of flyer design when you use a flat-rate design service because of their transparent, fixed pricing.
Most of these companies offer services in tiers so there will be a big jump between starter and enterprise-level plans if you review the pricing of a few of these services together. But here are some ranges you can expect:
Starter range – $499 – $649
Mid-range – $995 – $1,249
Premium range – $1,050 – $1,949
While this seems like a pricier option compared to freelancers and DIY tools, to determine the cost of flyer design, it should be noted that there’s a lot more than flyer design that you can get done for this price.
You could, in fact, let one of these flat-rate design services take on the whole burden of creating marketing creatives for your campaigns. As the saying goes, you’d be killing 2 birds with 1 stone – in this case, many birds with 1 stone.
As is evident from the above 4 options, the cost of flyer design varies greatly. The ideal goal is to find a designer or service that’s reliable and offers the most for what you pay. Don’t forget that other components like, the material you choose, and the printing cost will add to the overall cost of flyer design so make a decision that suits you best.
