Landing pages are known for creating first impressions. They aid in converting curious visitors into loyal customers.
But crafting an effective landing page is no walk in the park. The challenge lies in balancing creativity with functionality, making it a battlefield for designers. From navigation hurdles to maintaining visual appeal, the pain points are real.
Today, we’re diving into the nitty gritty of designing landing pages, unraveling the mysteries that make them both crucial and complex. Join us as we explore 6 tips curated from observing landing page designs by Design Pickle, a powerhouse in the unlimited graphic design industry.
Get ready to transform your landing pages into conversion magnets and bid farewell to design dilemmas!
The success of designing landing pages hinges on their ability to resonate with the target audience as it is with any type of design. And Design Pickle’s fitness-related landing page is a stellar example of this principle in action.
The design seamlessly aligns with the theme of healthy living, using a palette of muted tones- mint green, white, and yellow – that exude a sense of well-being. This strategic use of color psychology helps establish the message of the brand. These colors also contrast sharply with the vibrant hues commonly employed by fast food establishments, thus emphasizing the promotion of clean eating rather than stimulating appetite.
The landing page tastefully showcases high-quality images of the healthy meals offered. Despite their nutritional focus, the dishes appear appetizing, dispelling the misconception that health-conscious eating lacks flavor or visual appeal.
The hero image, in particular, stands out for its clarity and cleanliness, immediately capturing the viewer’s attention and reinforcing the commitment to a healthy lifestyle.
Furthermore, the inclusion of a testimonial section, distinguished by a different color, adds a touch of authenticity and social proof. This not only breaks up the page visually but also signals to the audience that real individuals have benefited from the offerings.
The effective combination of color, imagery, and layout creates a cohesive and compelling user experience tailored precisely to the preferences of fitness enthusiasts.
In essence, this landing page design by Design Pickle masterfully leverages design elements to communicate its value propositions, ensuring a powerful allure for its target audience.
Moving on to the next tip.
Efficient layout planning is a cornerstone when designing landing pages and Design Pickle’s exemplar below showcases a meticulous approach to this.
The hierarchy here is evident, thanks to the thoughtful arrangement that optimizes visitor engagement.
At the forefront is a striking headline, strategically employing typography practices that align seamlessly with the brand’s tone. The use of a bold and capitalized sans-serif font not only commands attention but also ensures clarity in communicating the brand’s essence.
Moving down the page, the inclusion of services is complemented by corresponding icons, aiding a quick and intuitive understanding of offerings. This visual aid enhances user comprehension, emphasizing the importance of well-matched imagery to augment textual content.
The subsequent sections feature the company’s works and team, thoughtfully accompanied by relevant visuals that contribute to building credibility. This strategic integration of images aids in establishing a professional and trustworthy impression.
Next, a customer satisfaction section is added, employing appropriate font sizes and color combinations to highlight positive feedback.
A key element of the layout is the deliberate alternation of colors between sections. It not only adds visual appeal but also serves as a subtle guide through the content, reinforcing the well-structured layout.
Conclusively, the landing page designed by Design Pickle showcases a well-executed plan for the layout, seamlessly integrating essential elements such as headlines, service descriptions, supporting imagery, testimonials, and contact information. The judicious use of design elements to present these ensures a harmonious flow, enabling visitors to effortlessly absorb the information.
Let’s move ahead to the next tip.
An attractive lead form is a very important part of designing landing pages that are effective. The below landing page design by Design Pickle for a music subscription serves as a prime example of this by adding an attention-grabbing lead form.
Amidst a visually captivating layout that harmoniously blends colors and fonts, the lead form emerges as a focal point, strategically designed to enhance user engagement and maximize conversions.
The substantial size of the lead form immediately communicates its significance, avoiding the common pitfall of relegating it to a mere afterthought. The prominent blue text box, with a bold “Sign Up to Subscribe” in striking pink, creates a visually compelling contrast. This deliberate use of color not only adds vibrancy to the form but also emphasizes the call to action at the bottom, encouraging visitors to take the desired step.
Crucially, the pink outline surrounding the top part of the blue box serves as a subtle yet effective technique. There is a certain 3D effect to the box because of the subtle shadows added at the lower portion. It makes the form pop out. All of this ensures that the lead form stands out distinctly against the background, preventing it from blending into the overall design. This intentional separation underscores the importance of the form.
In essence, the lead form here on this landing page designed by Design Pickle exemplifies thoughtful design choices, where size, color, contrast, and effects converge to create an attractive and high-impact element.
Moving ahead to the next tip.
The artful integration of visuals is an important practice when designing landing pages, a truth exemplified in the design by Design Pickle below.
This landing page leverages a carefully curated blend of orange, white, and black, with gradient accents adding depth to the overall aesthetic.
However, operating on the principle that the human brain processes images faster than text, the true standout feature lies in the strategic use of images.
Centered around a message of racial awareness and solidarity with the declaration that all lives matter, the inclusion of women from diverse racial backgrounds speaks volumes. The uniformity in presenting these women in side profiles, all in black and white, not only ensures a cohesive and polished appearance but also serves as a powerful symbol of unity.
The intentional decision to maintain a monochromatic palette, even with varying color strengths, reinforces the messaging’s clarity and consistency. This meticulous attention to these visuals goes beyond mere aesthetics, effectively communicating the brand’s values and message with depth and nuance.
The adherence to brand guidelines, even within the realm of imagery, showcases a commitment to a cohesive and impactful user experience.
In essence, this landing page design by Design Pickle harmoniously marries visual elements with a profound message, creating a design that is not only aesthetically pleasing but also rich in meaning and purpose.
Designing landing pages is intricately tied to the specific goals of a brand, and Design Pickle’s real estate landing page exemplifies a strategic approach tailored for conversion through sales.
The landing page, focused on the crucial above-the-fold section, adeptly aligns its design elements with the primary goal of driving sales.
To minimize distractions and keep visitors focused on the sales proposition, the absence of visible exit points, such as menu options, is a deliberate choice. This design tactic guides potential clients seamlessly toward the intended action without the risk of losing their attention. This same tactic can be used for landing pages that are aiming for leads, sign-ups for subscriptions, and like in this case for promoting a sale.
A pivotal element contributing to this particular sales-centric design is the placement or position of a prominent “50% off” label strategically positioned behind the image of the house. This not only adds visual appeal but serves as a compelling incentive, capturing the viewer’s attention and encouraging immediate action.
The design leverages the psychological impact of a discount to evoke a sense of urgency, prompting visitors to inquire further about the enticing offer.
In essence, the Design Pickle real estate landing page masterfully integrates design elements to align with the singular goal of driving sales.
Let’s look at the final tip for designing landing pages.
In a digital scene saturated with cookie-cutter landing page designs, Design Pickle breaks the mold with a distinctive and memorable approach in the showcased example below.
The standout feature lies in the incorporation of unique illustration artwork, a refreshing departure from the commonplace visuals seen on many landing pages. Illustrations have proven to enhance memorability in products, and this landing page leverages this principle to create a lasting impression.
What sets this illustration apart is the deliberate absence of a defined outline, a subtle yet impactful technique that adds a touch of softness and avoids any harshness in the visual presentation. This choice aligns seamlessly with the overall design ethos, contributing to a user-friendly and approachable aesthetic.
The departure from conventional layouts extends to the menu and call-to-action placement, carefully synchronized with the illustrations for a cohesive and harmonious design. By embracing such uniqueness, this landing page not only captures attention but also positions the brand as innovative and distinct in the eyes of the visitor.
Conclusively, Design Pickle’s design strategy exemplifies how thoughtfully and uncommonly designing landing pages can elevate their overall impact and memorability.
Designing landing pages that are effective requires careful consideration of various elements, as demonstrated by the insightful tips gleaned from Design Pickle’s exemplary work. From color psychology to strategic layout planning and attention to lead forms, each detail plays a crucial role in achieving the desired outcomes.
Recognizing the significance of these elements ensures that a landing page not only looks appealing but also functions optimally to meet specific goals.
For further inspiration and practical insights, we’ve delved into two additional blogs previously. These resources combined will provide valuable guidance on crafting landing pages for success, offering a diverse range of examples and strategies.
These blogs aim to empower designers and marketers with the knowledge and inspiration needed to create compelling and high-performing landing pages. Explore these resources to elevate your landing page design and drive meaningful results.