Ecommerce Site: 6 Essential Tips to Improve Conversions

ecommerce site

The Ecommerce industry is booming, it truly is. Brands now have the right and privilege to serve their customers no matter where they are and it has changed the way retail businesses work. But what we don’t realize is that just having an ecommerce website with a fantastic product does not guarantee success. It does not guarantee that everyone who comes to your ecommerce site will end up being a customer, now or later. 

In fact, one of the biggest pain points for Ecommerce businesses has been converting the leads they have from their campaigns into customers. Hours and hours of time, not to mention top dollar, have gone into analyzing consumer habits, online behavior, and industry standards into cracking the code. 

While there are many factors to this equation, UI/UX makes up for the bulk of it. Optimizing your interface, the ecommerce site’s design, and the flow can win you major brownie points from customers. 

Sounds amazing, right? 

Well, to make things even easier, we bring you the best tips to improve conversions on your ecommerce site. 

State of Ecommerce marketing in 2023

Before any business invests a lot of money and resources into developing something, they want to know the road ahead. And that is natural and good thinking too. For a business to survive especially in the competitive ecommerce market, thinking about today is not enough. You need to realize the move’s potential for growth in the next 5,10, and 15 years. 

So if you are thinking that your conversion rates are good and your design is working well for you, let us give you a glimpse into what you could be achieving. 

The Ecommerce industry is a global industry without any doubt. Yes? Well this global industry is expected to hit $6.3 trillion by the end of 2023. See how big the pie is. 

About 27% of the  world population reportedly shops online. No other industry has consumer numbers like this. The pandemic may have aided this but this is still a huge consumer pool to work with. 

Speaking of the pandemic, the ecommerce industry is the only industry that brought double-digit growth numbers across every national market during the COVID-19 pandemic. 

Now we hope that your ecommerce business is also seeing growth that aligns with the numbers we have just seen. Because it should. But a booming e-commerce industry also means a lot more players to split the customers’ attention and budgets. 

So how do you stay on top of the game? 

Well, you analyze, plan, and optimize until you have the biggest piece of the pie on the table. 

Before we dive into how to do that, let us look at some tips to boost an ecommerce site conversion. 

6 tips to improve conversions in your ecommerce site 

1. Organize your store 

How would you feel if you entered a store and had to search for the product for the first five minutes without anyone guiding you? That is how your customers end up feeling if your ecommerce store or site is not easy to navigate. They get frustrated, click stuff randomly and then finally give up exiting your stores. 

Now presumably, these customers came from a paid source more often than not. Which means your ROI just took a massive hit. 

So don’t do this and organize your ecommerce site so that it is a pleasure to navigate. 

Use heatmap tools and analytics to know where the customers are dropping off while analyzing their search terms. 

Odds are if the customers are looking for a product repeatedly via search, it is buried somewhere in the navigation menu. 

So get back to the drawing board and straighten it out. 

2. Display consistency 

Ecommerce businesses invest heavily in paid mediums and that is why closely monitoring leads that do not turn into conversions is important. Ensure that the customer coming from an external channel such as social media does not feel a culture shock with the ecommerce site’s design. Work on creating a uniform and consistent experience for them. 

This is easily achieved by developing branding guidelines and style guides to ensure that there is harmony in all the content you produce. 

3. Use high-quality images 

Studies show us that customers judge a website based on the quality of images on the site. In a fast-paced world, impressions are formed in milliseconds. A bad picture or low-resolution image can turn your customer away instantly. Instead, we recommend that you work with a quality photographer or designer for 

It can be a challenge to do so when you are a budding startup, but trust us when we say this can be a deal breaker in most cases. And one way to save money while you do this will be to choose a comprehensive plan that can cover all of your marketing designs like a design subscription for example. 

4. Optimize for faster loading 

The number one deal breaker for most customers is a slow-loading website. There is nothing more frustrating than sitting in front of a screen waiting for it to load. So whatever you do, invest in building a faster-loading website. 

Some considerations to handle this include : 

5. Optimize for mobile 

Mobile commerce is on the rise. In fact, 82% of Internet users in the US have shopped online from a mobile device. 

An ecommerce site that’s mobile-friendly has a 67% greater chance of converting. But websites that aren’t mobile-friendly have a 61% higher chance that visitors will leave and buy from a different website. 

Research indicates that in 2020, 67% of global online retail traffic was generated via mobile—and it was even higher for some categories such as fashion (76%).

Mobile shoppers aren’t just browsing, though. They’re buying. According to a 2021 Statista study of American online shoppers across 250 retail brands, 5.7% convert on mobile devices (2.2% on tablets; 3.5% on mobile phones), compared to just 3.9% on desktops. The statistics are clear: if your store isn’t already optimized for mobile, you’re missing out on an invaluable opportunity to improve your CVR.

6. Employ psychology in design 

Different colors convey different meanings, emotions, and moods. Consider the tone that the colors convey to your customers, being sure to capture the mood you want. In general, reds create urgency (great for sales and discounts), blues promote trust and security (ideal for security badges), orange draws attention (good for CTAs), and purple is calming (great for self-care and similar services).

Different customers will react differently to colors, including men, women, youth, and other segments. Be sure to understand your target market and use colors that address that audience and set the right tone for your ecommerce store.

Boost your ecommerce site conversion with the right plan in place 

Did you notice that most of the tips mentioned above point toward one common point? Content- the text you post, the graphics you use to represent your brand, and the visual and textual ways in which you interact with your audience matter. All this content that you create for your ecommerce site should also align with the promotional graphics you use in other places like social media. That’s when you make the most impact. 

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