Font Trends: 6 Ideas from the Top Unlimited Graphic Design Companies

Are you looking to stay ahead of the design game? We believe following font trends could help you do just that. 

Effective fonts are pivotal in design, impacting readability, aesthetics, and user experience. Fonts also convey moods, personality, and brand identity, influencing how information is perceived. 

The bottom line is that fonts are an absolute necessity in all sorts of designs. 

Font trends are diverse and these trends keep evolving yearly as professional designers experiment with the new and the old to bring forth innovative font creations. And following these font trends ensures designs stay current and resonate with contemporary audiences.

While there are so many font trends out there, in this blog we will be covering very practical font trends that would work in almost every setting if used correctly. So allow us to break down these for you. 

Let’s get started!

1. Geometric Sans Serifs

Geometric sans-serif fonts are characterized by clean, simple lines and geometric shapes. They lack decorative elements, emphasizing a minimalist and modern aesthetic. 

Popular for their readability and contemporary appeal, these fonts often feature uniform stroke widths and precise geometry. Widely used in branding and digital design, geometric sans-serif fonts convey a sleek and professional appearance.

The usage of such Geometric sans serifs is brought into light by the following label design for a product designed by Design Pickle, one of the top unlimited graphic design companies around. 

The label’s cohesive design revolves around circular geometric-shaped letters, creating a deliberate and unified visual theme. 

This intentional choice is particularly evident in the logo, where a hollow font, echoing the circular motif, takes center stage. 

The remaining text on the label maintains this aesthetic continuity, adopting a font reminiscent of Futura. The resemblance is marked by shared design elements, such as similar “t” strokes and the distinct one-story “a.” 

The choice of this particular font from other font trends is intriguing as it subtly conveys a sense of balance, an attribute often observed in nature. Nature’s inherent equilibrium, seen in symmetrical patterns and organic forms, may be mirrored in the font’s design. 

This intentional use of a font trend that echoes natural equilibrium contributes to a design that feels grounded, visually pleasing, and harmoniously aligned. 

Here’s a good read on geometric sans serif fonts specifically for logo designs.

2. Brush Fonts

Brush fonts emulate the look of hand-painted strokes with bristle brushes, conveying a dynamic and organic feel. These typefaces often feature irregular lines and varying thicknesses, creating a natural and artistic aesthetic. 

Popular for conveying a personalized and expressive tone, brush fonts are frequently used in creative designs, invitations, and branding to add a touch of spontaneity and warmth. Their textured, handmade appearance brings a unique and engaging quality to typography.

Here’s an apt example of how Graphically, another popular name in the unlimited graphic design arena has used a brush font to create a flyer design for a music festival.  

In a brilliantly imaginative touch, the brush stroke font emerges as the focal point, particularly enhancing the word “music.” Its free-flowing, artistic nature harmonizes seamlessly with the fluidity of music itself. 

The designers at Graphically showcase a keen understanding of this trend, aligning the font’s expressive strokes with the dynamic essence of music to make the flyer appear relevant. 

Notably, the stroke of the M extends downward, ingeniously crafting a visual margin for the accompanying “Festival” text. 

The handwritten charm of these letters offers remarkable versatility, allowing for customizable adjustments that contribute to the creation of a rich and cohesive composition.

It’s a thoughtful and artistic choice that encapsulates the spirited essence of the musical experience and it acts as a sort of precursor to what can be expected at this event. 

This goes to show that understanding font trends and applying them to the right setting can yield great results. 

Here’s a list of the best brush fonts out there to get you inspired further. 

3. Big and Bold Fonts

Big and bold fonts make a strong visual impact with their large, prominent characters. These typefaces are characterized by thick strokes and substantial letterforms, enhancing readability and drawing attention. 

Ideal for headlines and attention-grabbing statements, big and bold fonts communicate a sense of confidence and assertiveness in design. Their commanding presence makes them effective for creating memorable and impactful visual content. 

And this next design done by No Limit Creatives, a leading unlimited graphic design company, uses this design trend to do just that. 

The impactful use of the big and bold font trend in showcasing “KINGDOM CALL” underscores the event’s significance, creating a commanding visual presence. The decision to keep it in black enhances the emphasis, intensifying its importance. 

Cleverly splitting the word into two lines is a genius design move, while the elongation of the ‘D’ cleverly bridges the gap, aligning “DOM” precisely under “KING.” This not only displays an acute awareness of spatial aesthetics but also taps into the trending practice of stretching letters, showcasing the designers’ foresight in incorporating multiple contemporary font trends.

It’s a strategic and visually arresting composition that maximizes impact and design relevance.

Explore this collection of big and bold fonts for more inspiration. 

4. Fonts Merged with Icons

This is one of the most interesting font trends around. As it can be wielded in many creative ways. Fonts merged with icons integrate text and symbols seamlessly, enhancing visual communication. This design approach combines typographic elements with graphical symbols, creating a cohesive and expressive narrative.

It streamlines the process of communicating complex information making content more engaging and memorable. 

This font trend is employed below by a top unlimited graphic design company called Delesign. 

The jewelry brand logo adopts a sophisticated approach, employing a sleek sans-serif font in uppercase, providing a canvas for creative integration. 

Aptly named MOON, the designers capitalize on the thematic synergy by replacing the second ‘O’ with a crescent moon. This strategic alignment serves a dual purpose, functioning as both a brand identifier and an icon. The judicious restraint in incorporating the icon solely within one ‘O’ demonstrates a refined aesthetic, resonating well with the luxurious nature of the industry. 

This thoughtful logo design not only visually captivates but also symbolically connects the brand with its celestial-inspired essence. A lot of logos can benefit from this font trend. 

5. Distorted fonts

If you want to customize fonts as you wish to suit a design, this font trend could help you.  Distorted fonts introduce intentional irregularities, warping letterforms for a unique and unconventional look. These typefaces play with asymmetry, stretching, or bending characters to evoke a sense of creativity and dynamism. 

Distorted fonts break from traditional norms, adding a touch of edginess and visual intrigue to design projects. Their non-conformist nature makes them well-suited for conveying a bold and avant-garde aesthetic.

KIMP, an industry leader in the unlimited graphic design segment, uses this trend in one of their designs in an expert fashion. 

The subtle distortion of the sans-serif capital font adds a dynamic flair without compromising legibility, crucial for a compelling design. Sans-serif fonts, inherently simpler and cleaner, withstand distortion better than serifs, maintaining readability. 

This distortion in these letters aligns seamlessly with the design’s robotic, futuristic aesthetic, enhancing its modern and edgy vibe. The fusion of distortion and sans-serif style not only ensures a visually engaging graphic but also communicates a tech-forward and avant-garde identity, aligning perfectly with the futuristic imagery intended. 

It’s a thoughtful design choice that strikes a balance between creativity and clarity – something that you need to uphold while using all font trends. 

Here’s an interesting read on how to distort texts in Adobe Illustrator

6. Narrow Serifs

Narrow serif fonts, reminiscent of historical print, feature slender letterforms with delicate serifs. Inspired by traditional typography, they exude a timeless charm and elegance. 

These fonts are ideal for evoking a classic, retro feel in design, often used in branding and editorial contexts. The combination of narrow proportions and serifs lends a refined and nostalgic touch to visual compositions.

Here’s how Penji has successfully used a narrow serif font for a journal publication. 

The narrow serif font chosen for the book title on the cover page proves ideal for an editorial setting, especially resonating with a female audience. Its slender letterforms exude a refined elegance, creating an aesthetic that aligns seamlessly with the book’s target demographic. 

The choice of a narrow serif font adds a touch of sophistication, enhancing the overall appeal and capturing the essence of the content. This deliberate font trend selection not only contributes to a visually pleasing cover but also communicates a sense of femininity and style. 

It’s a strategic design decision that complements the book’s theme, ensuring a compelling and attractive presentation.

Here’s an inspiring list of fonts that are narrow serifs

Ready To Try One Of These Font Trends In Your Work?

Understanding fonts in design and the significance of typography cannot be overstated, and exploring versatile font trends unveils a world of creative possibilities. Examining how industry leaders leverage these trends provides a valuable starting point, offering insights into effective implementations.

So these unlimited graphic design companies, with their diverse clientele, showcase the adaptability of these fonts across various designs. Observing their utilization offers practical inspiration for incorporating these trends into individual projects.

However, it’s not merely about conforming to trends but rather about aligning suitable fonts with your brand’s identity. Each trend, whether it’s the sleek sans-serif or the expressive brush stroke, carries its unique voice. Choosing fonts that resonate with your brand’s personality ensures a harmonious visual narrative.

Ultimately, the right font not only elevates design aesthetics but also communicates the essence of your brand, making it a powerful tool for effective and impactful design.

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