In the ever-evolving realm of social media, crafting a captivating Instagram presence has become a pivotal aspect of brand strategy. Enter the concept of Instagram aesthetics – a carefully curated visual identity that goes beyond mere graphics to create a cohesive and visually appealing feed.
But how does a well-defined Instagram aesthetic contribute to brand success?
This blog will delve into the intricacies of Instagram aesthetics, exploring their role in bolstering brand awareness, amplifying brand recognition, and ultimately, retaining and converting visitors.
We will do that through the lens of unlimited graphic design services, the architects behind countless Instagram posts for various brands. Today, we turn the tables and look into their prowess in creating and maintaining their own Instagram aesthetics.
But first, let’s look at what things contribute to maintaining a good aesthetic Instagram page.
Instagram is the no. 1 social media platform that people like to connect with brands. That’s why the aesthetics of your page matter. To that end, there are a few things that need to be done right. Let’s have a look at those.
At the core of an aesthetic Instagram page lies the crucial task of establishing the brand identity. This involves defining the brand’s personality, values, and visual elements. From color schemes to tone of voice, every element should resonate with the brand, creating a cohesive and recognizable online persona.
Consistency is key when curating Instagram aesthetics. Choose a theme that aligns with the brand’s identity and resonates with the target audience. Whether it’s a minimalistic palette, bold and vibrant hues, or a specific style of photography, maintaining a consistent theme contributes to a visually pleasing and memorable feed.
Extend the chosen theme across all aspects of the Instagram page. The profile icon, feed, and Story highlight cover should seamlessly blend with the established aesthetic. This cohesive presentation not only reinforces brand identity but also enhances the overall visual appeal, making the Instagram page instantly recognizable.
The continuity of this theme over a period of time is the goal of achieving the ultimate Instagram aesthetics. And aesthetic continuity requires planning. One way to do it is to plan posts in advance. It gives you a chance to look at your Instagram page as one whole picture.
For more information regarding Instagram aesthetics, here’s a good read.
Let’s move ahead to look at the first unlimited graphic design brand on our list.
KIMP’s Instagram aesthetics truly stand out and deserve commendation, and here’s why.
A quick glance at their page reveals a perfectly established color scheme and brand tone, setting the foundation for a visually cohesive experience.
The mastery lies in the seamless integration of an underlying theme inspired by this color palette and brand tone.
Predominantly adorned in shades of orange, teal green, and white, KIMP’s Instagram exudes a harmonious visual narrative that not only captivates but also reinforces its distinct brand identity.
You can see how the profile icon and Story highlight covers have the same orange and teal gradient on them with the white logo on the icon and white lettering on the covers. Even the description follows the color theme.
The upper section is the part of an Instagram page that can and should be consistently kept in harmony. This section of KIMP’s Instagram page fits flawlessly into the overall aesthetic, playing a significant role in maintaining uniformity.
When it comes to the feed itself, the posts and reels are meticulously crafted with the established theme. We can see varying orange shades on most of the backgrounds with different shapes, illustrations, lettering, and other elements adding depth. The subtle green accents balance out the orange.
Actual images are added to the design as an element instead of the image being the sole focus. You can see that across all of their posts.
Finally, you can tell that they’ve planned the content out in advance because the 2 posts in the middle are predominantly white, helping break any monotony and clutter.
Design Pickle’s Instagram aesthetics embrace a subtle and understated approach.
A quick perusal of their page unmistakably signals its affiliation with Design Pickle, prominently featuring their main color scheme of green, black, and white. Complementary hues from their secondary color palette like pink, yellow, light blue, and purple make occasional appearances, adding nuance to the visual palette.
The profile icon diverges slightly, opting for a white emblem version of the usual combination mark logo against a backdrop that, while not entirely aligned with the brand’s look, may subtly convey their commitment to inclusivity.
The Stories highlight covers impeccably align with the overall branding of Design Pickle, contributing significantly to the page’s aesthetic coherence.
In the feed, Design Pickle appears to prioritize content value over a strictly curated aesthetic. A few of the posts, however, evidently feature consistent branding elements, including colors and fonts which help foster visual harmony.
While other posts and Reels may not actively promote a specific aesthetic, they don’t necessarily detract from it either. For example, the black attire of the 2 visible people still keeps in step with the branding.
In essence, a discernible running theme seems absent, emphasizing that content takes precedence over intentional adherence to Instagram aesthetics.
No Limit Creatives showcases a profound understanding of Instagram aesthetics, as evident in the image above.
They have meticulously crafted a brand persona, where muted black, purple, and luminous green serve as primary colors. These colors, along with their logo and other brand elements, seamlessly contribute to a distinctive brand identity that translates into a consistent Instagram theme.
Examining their profile icon reveals a deliberate choice where they’ve opted for the No Limit Creatives purple arrow icon alone, eschewing the wordmark. This decision aligns with their overall aesthetic.
The harmony continues in their Stories highlight covers, incorporating the same color palette with the additional touch of light green on the icons, maintaining visual cohesion.
Their feed unveils a thoughtful extension of the established theme. No Limit Creatives strategically blends dark and light backgrounds, ensuring engagement without going for a monotonous visual repetition. The placement of content on the graphics in the grid, using mockups instead of displaying the design itself, exemplifies their commitment to Instagram aesthetics.
The incorporation of their logo on most graphics further reinforces brand consistency.
There’s a consistent looping line element in almost all the posts and Reels that ties the aesthetic together.
Noteworthy is the evident planning in content upload, visible in the topmost two posts on either side with a slant alignment that acts as a framing device.
Even during themed posts and Reels, such as Thanksgiving and Halloween, they adhere steadfastly to their aesthetic theme.
This concerted effort underscores their dedication to meticulous content planning, ensuring No Limit Creatives maintains a visually captivating and consistently on-brand presence on Instagram.
Penji’s Instagram aesthetics share some similarities with Design Pickle, and delving into the details unveils their approach.
The predominant soft purple color defines Penji’s brand persona, and this thematic consistency is seen sparingly.
The profile icon, featuring their logo against a purple backdrop, aligns seamlessly with the brand’s visual identity. This harmony extends to the Story highlight covers, adopting a different but similar purple hue with white icons, maintaining a cohesive aesthetic.
However, when transitioning to the feed, Penji, much like Design Pickle, places a greater emphasis on content value rather than meticulously curated design to foster a cohesive Instagram page aesthetic.
They seem to focus more on knowledge-based interviews about design and marketing material. While that’s a good idea, uniformity is not discernible in this view.
However, moving a few posts down the grid we witnessed how there was a certain theme.
You can see how the posts have similar backgrounds and elements on them with recurring fonts. And also the logo appears on most of these posts.
You can see that they’ve deviated from their theme to introduce a Q&A series which is broken into Reels. They could be aiming for a new aesthetic with these new Reels.
It’s also worth noting that despite there being a pronounced thematic consistency in the latest part of their feed, the top portion of the page emerges as the most uniform part of Penji’s Instagram page. Here, the brand’s commitment to maintaining a cohesive visual identity is evident.
In essence, while Penji’s Instagram exhibits a certain uniformity, it suggests a focus on diverse content rather than deliberate planning for a tightly curated aesthetic.
Let’s set the record straight: each Instagram page distinctly reflects its respective brand identity. However, some companies showcased a more conscious effort than others to create Instagram aesthetics. We understand that prioritizing different aspects is entirely valid, depending on each brand’s unique objectives.
But since we’re looking for aesthetic Instagram pages, here’s our ranking for the best Instagram aesthetics among these unlimited graphic design companies.
Securing the top spot is KIMP, whose meticulous attention to color schemes and brand tone set a visual standard.
Following closely is No Limit Creatives, demonstrating a keen understanding of cohesive branding.
Design Pickle claims the third spot, maintaining a balance between content value and aesthetic appeal.
Finally, Penji rounds out the list, emphasizing diversity in content over a specific visual theme.