KIMP Review 2023: Everything You Need To Know To Get Started

Businesses choose unlimited graphic design services because they are convenient and cost-effective. There are plenty of services offering unlimited design but only a few have clear and practical plans. And KIMP is one among them. What makes KIMP one of the most trusted names in the industry? What kinds of businesses benefit from the subscriptions offered by KIMP? Let’s find out all that and more from this KIMP review. 

KIMP  – an overview

The KIMP team started out in 2003 offering graphic design services. After venturing into multiple industries and expanding their clientele, the team then pivoted to the subscription model in graphic design services in the year 2019. Initially, there was just one subscription for graphic design but the team has now reached into new areas like motion graphics, website design and more. 

KIMP has a global team of illustrators, designers, and motion graphics artists to support clients across time zones. Having worked with thousands of clients from around the world KIMP is now one of the top-rated unlimited graphic design services known for its quality of work, consistent design output volume, and several other strengths. 

So, will KIMP subscriptions be able to give your marketing and branding designs a facelift? 

KIMP review – plans & pricing

KIMP offers 2 more additional plans that are exclusively done on Canva.

Who is KIMP for

KIMP Review – what does your subscription cover?

One of the biggest perks of working with KIMP is that the plans are very clear. You just have to ask yourself two questions – No. 1, do you mostly need graphic design for your business, video design, or both?  No. 2, do you need your designs to be created and managed entirely in Canva or do you need them created on other design software like Adobe Photoshop, Illustrator, InDesign, or Figma? Because each of the plans covers different types of work. 

The KIMP Graphics plan, for example, covers all graphic design types created on Adobe Photoshop, Illustrator, InDesign, and Figma, the KIMP Video plan covers a wide range of motion graphics designs and the Graphics + Video plan includes both. 

Similarly, the Canva Graphics plan covers an extensive range of graphic design types while the Canva Plus plan covers both graphic design and video design all created on Canva.

When it comes to KIMP graphic design, the KIMP team can create a variety of design types like: 

As you can see, the scope is pretty expensive. The KIMP team also supports Whitelabel content. So if you are looking for designs that can be resold, the team can create them for you.

In the motion graphics design category, the KIMP team can take care of most short-form videos for social media and marketing. A few video types the team can create include: 

In addition to this, the Video plan also includes video editing. So, if you have raw footage to be used on social media, the team can help you give these videos professional touch-ups and your brand’s flair. 

When it comes to the Canva graphic plans here are some of the things that are covered by the KIMP team:

Here are some of the video content that the Canva Plus plan covers:

How does KIMP work?

Service demonstration 

Like most unlimited graphic design services, KIMP lets you book a free one-on-one demo call. With a few basic contact details and the details of the guests who will be part of the demo, you can quickly set up the call in a time slot convenient to you. 

This 30-minute call will give you a walkthrough of the plans, the workflow, and how you manage your account through KIMP360, a custom-built design management tool (more on that later). 

Free-trial 

KIMP has a risk-free free trial option for new clients. Once you know which plan to go with, you can start with a free trial. So, you get to explore the process and design quality without making any payment upfront. Your monthly payment is debited only after the 7-day trial period ends. 

During the trial period, you can access your dashboard and start placing design requests. The number of designs you can request during the trial period depends on the plan you choose. If you are happy with the design and decide to go with KIMP your subscription begins as soon as your trial period ends.

KIMP360 for design project management 

KIMP recently swapped out Trello for their very own project management tool called KIMP360. And so once your account is created you will be granted access to your dashboard on KIMP360. 

Here are some of the features available within KIMP360:

KIMP supports 2 active tasks each for the Graphics and Video plans and a total of 4 active requests (2 graphic designs + 2 video designs) for the Graphics + Video plan. 

With the Canva Graphics plan, there will be 4 active Canva graphic requests while the Canva Plus plan will support 6 active requests (4 Canva graphic requests + 2 Canva video requests).

So, when you add your requests, ensure that the cards are placed in the order of priority. This helps your dedicated design team to pick up and work on priority tasks first. 

You can access the completed designs from your KIMP360 board and request revisions using their custom feedback tool or simply download your files. All the approved versions of your designs will be stored in the file management system within KIMP360 along with the source files for later access. 

Downloading the KIMP360 mobile app can also help you work on the go. 

KIMP review – weighing the pros and cons

Pros 

Clear tier-free pricing 

One of the first things you might notice with KIMP is its straightforward tier-free pricing. With some unlimited design services, you might be paying extra just to add a couple of design types like say illustration design or presentation design. And with others, you might be paying extra to have a designated designer onboard. KIMP offers all of these features with all of its plans. 

In addition to all these, the fact that there can be 2 active tasks combined with the quick turnaround that KIMP has ensures a large design output volume for your business. So, even though the plans are priced more or less similar to that of most unlimited design services, these are great value plans. 

Multiple options in terms of the plans offered

KIMP offers a total of 5 plans. And this makes it easier to find something that really works for you depending on your unique requirements. 

Most people find it easier to work with Canva but don’t really have the time with their busy schedules. That’s why the 2 additional Canva plans the KIMP team provides atop their usual graphics and video plans are certainly convenient. 

Designated design team 

Working with a dedicated designer makes the collaboration simpler. To make this even more convenient and to support 2 active tasks KIMPassigns a team of 3 designers and a Project Manager to your account. 

These will be the designers you get to work with on an ongoing basis so, with every design request and with every feedback you know that your designer starts understanding your brand and your requirements better. 

Designer availability in multiple time zones 

One of the main reasons to go with KIMP will be its global design team. Unlike most unlimited design services that only support in a limited time zone, KIMP supports clients in different time zones. 

Based on your location, a suitable design team with the maximum overlap with your time zone is assigned to your account. So, communicating with your design team is much more convenient and the responses are prompt. KIMP also lets you communicate with your team through KIMP360.

AI-powered features

The KIMP team is keeping up with the times by incorporating AI-powered features into their design project management tool, KIMP360. The various features help cut down the time that clients have to spend on building requests and providing revisions. It’s all about the efficiency!

File storage

KIMP offers storage space for clients’ approved files within KIMP360. This is very convenient in case you forget to back up your files or if you lose them. 

And in case you have a slower workflow, you have the option to pause your account for a monthly flat fee of $18.99 and still have access to all your files.

Cons 

Limited designs supported during the free trial 

The 7-day free trial option definitely simplifies the process. But during this period, you can only place a limited number of requests. For example, with the KIMP Graphics trial, you can only place 3 design requests and with the KIMP video trial, you can only place 1 video design request. Also, several design types like logos and brand mascots are not covered during the trial period. 

So, you can only use the trial period to get an overview of the process and the responsiveness of the team as well as the quality of designs delivered.

KIMP review – customers’ perspectives

“Beyond thrilled with Kimp!

I came to the service hoping it would be good to help with some design needs and challenges I have, and I have been blown away ever since.

My expectations have been exceeded, and the process they have for submitting and working through designs with the team is so intuitive. At first, I thought it would be another thing to have to manage, but Kimp makes everything so easy.

I’m so glad to be using them, and I have a feeling we’ll be working together for a long time. I’m hooked on the service!”

-Melissa MacPherson

Source: Trustpilot 

“Kimp has done a full range of graphic design projects for us, from emails to brochures to social media and promotional flyers. They have helped re-vamp the logo for one of our partners. They really can—and have—done it all.”

-Kassidee M.

Source: G2

“Fantastic service and superb software.  Well Done!  Can highly recommend the service to anyone with a lot of graphic design work.  It’s like having your design team at an affordable rate.“

-Quintus Williamson

Source: Google Reviews

Designs by Kimp

Custom illustration 

Logo design 

Characters & Mascots 

App design

Motion graphics 

KIMP review – final verdict

KIMP’s plans are competitively priced as per industry standards. Moreover, the Graphics + Video plan and the Canva Plus plan are two of the best deals you can get in case you are looking for both unlimited video design and unlimited graphic design. Because with most unlimited design services, plans that include both graphic design and motion graphics are more expensive than these two plans or they do not include services like video editing but KIMP’s plans do. But yes, the motion graphic design service only includes short videos and not long-form videos. So, if you are looking to come up with a lot of marketing designs for your brand, or revamp your social media strategy with multiple short videos a month, KIMP is a great choice. 

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