Logos for Clothing Brands: 4 Design Secrets for a Fashionable Fashion Logo

Creating logos for a clothing brand can be both fun and frightening. Fun because this is one segment where you can go bold in terms of the colors and fonts without appearing out of place. Frightening because there are many clothing brands out there and they have probably already picked that symbol you wanted to use in your logo! 

But that should not stop you! You can still design something that looks fashionable today and remains memorable tomorrow. A logo that makes a fine first impression and carries the legacy of your brand in the years to come. 

Gear up for some fresh and fashionable ideas on designing logos for clothing brands. 

What kinds of logos work well for fashion brands? 

Technically speaking, logos for clothing brands can be wordmark logos, combination logos, brandmark, or even lettermark logos. It all depends on how you define the purpose of your logo and the meaning it carries. But let’s consider a few things:

With these little things sorted, you can now design the logo of your dreams. Want to know how to design the best-looking logos for clothing brands? We’ll tell you. 

Nuances of designing logos for clothing brands 

1. Small details make a big difference 

Have you noticed the red tab in the Batwing logo of Levi’s? The logo’s shape represents the signature back pocket detail you see in Levi’s jeans. And the red color is from the iconic red tab that the brand incorporated into its jeans as a distinguisher. 

Anyone who tries to find out what the Levi’s logo is about or hears the story behind it will instantly learn two things about the brand:

See how the little details in a logo can influence the brand image as well as boost the sales of a brand! 

2. Get creative with what you include 

Most logos for clothing brands only contain the brand name. Some contain just a few letters from the brand name. Sometimes, this is not enough. Especially when yours is a brand in a crowded space trying to be heard amidst the noise, the competition from big brands. That’s when adding extra details like taglines to your logo will make a huge difference. 

When you have a tagline that adds character to your brand, incorporate this tagline into your logo. It can give a huge boost to your brand identity. But for this, you should keep your tagline short. Possibly within 3 to 5 words. And when you do include this tagline, align the font and the rest of the styling of this section with the rest of the logo. It should not look like an awkward last-minute add-on to the design. 

Here is a logo that seamlessly blends the tagline with the logo design. Here it fits perfectly and balances the composition, thus enhancing the aesthetics of the logo design. 

3. Design for the audience 

Logos for clothing brands should be designed based on what the target audience will like. You can take cues from the logo designs of competitors to understand how different colors and design elements are perceived by your audience. This comparison feels more relevant if you look at brands that share similar target audience demographics. How you segment your audience matters. 

Based on gender and age will be the most evident approach. But to get actual insights for designing your logos you need more than that. For example, some people dress for comfort. While some prioritize trends. What kind of shoppers do you wish to target? Some like subtle colors and minimalistic details while others like bold statement prints. Depending on the type of designs your clothing brand specializes in the type of fabric, or other design details that make clothes from your brand different from the others you should compile a set of distinguishers for your logo design. Use symbols, colors, and font styles to capture this theme. And to convey what sets your brand apart. 

For example, brands catering to chic bridal outfits might find delicate floral details, pastel colors, and script fonts to be apt choices for their logos. On the other hand, something more playful and vibrant might be suitable for a brand specializing in teen fashion. 

But if you want to play safe, stick with neutral colors like blue and black as most fashion brands do. There are two main advantages to this: 

And that brings us to the next idea – minimalistic logos.

4. The power of minimalism 

More the variations in your logo, the more the number of interpretations of it. You do not want different people to perceive different things from the same logo. Your design should be such that it does not send confusing signals. 

The Spanish fashion label Mango shows how a simple wordmark can be personalized to carry the personality of a brand. The elegant strokes in the letters resonate with the elegant styles the brand is known for. 

Even brands like Burberry that once had ornate logos are now making the switch to cleaner and simpler designs. All this as a part of adapting to the digital age. When your logo is minimalistic the chances of some critical details being blurred out when you scale the design down will be less. A minimalistic logo is versatile and it makes your brand look future-ready. 

Designing timeless clothing brand logos 

When it comes to designing logos for clothing brands, it goes beyond the looks, though looks count of course. It is about distinguishing your brand from the competition. And getting people to feel the kind of emotions the clothes from your brand evoke. When your logo gives your customers a sense of the style your brand specializes in, your logo will be a hit. 

After all, you only get one shot at making a first impression. Better make it a lasting one.

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