Believe it or not, the tradition of sending and receiving emails dates all the way back to 1971 – that’s over five decades ago! And with this transaction came the art of email marketing. Email marketing has become an absolute must for businesses because it lets them talk directly to customers, tailor messages, and get great returns without breaking the bank.
Plus, it’s all about the results you can measure and how it helps build solid relationships and brand recognition over time.
With its mobile-friendly approach, long-lasting impact, and knack for delivering personalized content, email marketing is like a trusty sidekick for any business looking to really connect with their audience. This is why it’s one of the top marketing design types to try out too.
Over time email marketing has evolved and now we have AI-powered automation facilities. Mailchimp is one of the leading figures in the industry for automated email marketing. But there are also other Mailchimp alternatives available now. So we dedicate this blog to exploring these Mailchimp alternatives.
But before we dig into these Mailchimp alternatives, let’s begin by first looking at Mailchimp and what it offers.
Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius as a way of creating an email marketing service for small businesses.
But as the years passed Mailchimp evolved along with its product offerings to cater to both big and small enterprises. One milestone that marks the success and advancement of Mailchimp is its acquisition by Intuit in 2021. Intuit’s track record for propelling small businesses to success has paved the way for Mailchimp’s continued ascent from one triumph to the next.
The company is headquartered in Atlanta, Georgia.
Read more about Mailchimp here.
Here’s a total list of services that Mailchimp offers.
Here are some of the available Integration Tools
And 300+ more integrations.
Click here to view the app integration directory.
Each plan offers different levels of key plan features like customer support, reporting analytics, admin features, and more.
For a more extensive comparison of the features in each plan, we recommend visiting here.
Next, let’s make a pros and cons list of using Mailchimp.
Pros
Cons
Now, let’s delve into a review of some top Mailchimp alternatives that users may want to consider.
In this segment, our goal is to provide insights into other Mailchimp alternatives that offer similar or enhanced features, catering to various business needs and preferences. We’ll evaluate these Mailchimp alternatives based on criteria such as ease of use, pricing, automation capabilities, customization options, customer support, and more, helping you find the perfect fit for your email marketing endeavors.
The first one on our list of Mailchimp alternatives is ActiveCampaign.
ActiveCampaign, headquartered in Chicago, Illinois, is a software-as-a-service platform founded in 2003.
ActiveCampaign has a steep learning curve because it offers a lot of advanced automation features that Mailchimp does not offer.
But if you’re able to navigate those advanced features ActiveCampaign can be quite useful. Also, it’s a highly customizable software.
In general, it works well for both small-medium and enterprise-level businesses.
Customer support is available via live chat or you can call the sales team on a toll-free number. They also have a customer support knowledge-base center and a community forum for conversing.
Additionally, they provide a demo upon request.
ActiveCampaign offers a 14-day free trial.
They have different plans for the categories:
In the category that offers email marketing solutions, plans start from $9/month, billed annually.
The gist of the reviews says that ActiveCampaign is a reliable tool to get their email marketing work done.
ActiveCampaign is one of the top Mailchimp alternatives because of its automation features. Particularly the inclusion of SMS blocks and website messages as a part of automated campaigns. Such advanced features are not available with Mailchimp.
Next on our list of Mailchimp alternatives is ConvertKit.
ConverKit, headquartered in Boise, Idaho, is a software development company established in 2013.
It has limitations on advanced testing and reporting options. However, it still provides excellent contact management and automation features.
The email editor is intuitive and easy to work with. The flexible tag feature helps easily search and segment emails. Overall, it’s one of the simplest Mailchimp alternatives.
It’s generally suited for those with simpler needs who are solo creators and small businesses.
ConvertKit offers live chat and email support options in the paid plans. They also have an option where customers can talk to a Product Specialist. You also have the option to join the Creator forum.
ConvertKit offers a 14-day free trial.And the tool is free to use for up to 1000 email subscribers. Paid plans start from $15/month The price also increases with the number of email subscribers.
To get a customized quote based on your subscriber count we recommend visiting the pricing page.
Overall, the reviews state that ConvertKit is an intuitive platform that helps people take care of their email lists solo without prior expertise.
Because of its ease of use, it’s one of the best Mailchimp alternatives for beginners.
Let’s move to the next tool on our list of Mailchimp alternatives.
Constant Contact, headquartered in Waltham, Massachusetts, is an advertising service specializing in email marketing. Established in 1995, it stands as one of the oldest companies on this list of Mailchimp alternatives.
One lack in this tool is that the A/B testing feature only extends to subject lines.
Constant Contact is a beginner-friendly email marketing tool. The builder offers an easy-to-use, drag-and-drop editor.
Constant Contact offers live chat and phone options on all of their plans.
They don’t offer a free plan but they do offer a 14-day free trial and a 30-day money-back guarantee as well.
The paid plans start at $12/month. It should be noted that the pricing is based on the number of email contacts.
To get a custom quote please visit their website.
One common thing we noticed in the reviews is that users are very happy with their customer service.
This is one of the top Mailchimp alternatives for beginners because of its simple features and coverage of the basic requirements needed to run a smooth workflow. Even the ready-made email templates require little to no changes which is helpful for novices.
Moving on to the fourth tool on our list of Mailchimp alternatives.
HubSpot, established in 2006 and headquartered in Cambridge, Massachusetts, is a software development company specializing in various marketing services.
Plus more.
HubSpot even provides a demo and also a paid, mandatory onboarding.
HubSpot is a vast suite so it can get overwhelming to navigate for newbies. But this variety also helps keep things in one platform and automate tasks efficiently.
HubSpot offers 24/7 customer support via calls, chat and email.
HubSpot has 4 service categories Marketing, Sales, Service, and Content. Out of these email marketing falls under the Marketing category.
HubSpot offers a free plan. The paid plans are complex and on the pricier side due to the wide range of features. Marketing Hub pricing ranges from $20/month/per seat to $890/month inclusive of 3 seats.
For more info please visit their pricing page.
The reviews generally agree that despite its feature complexity and pricing structure, it remains a useful tool for managing all marketing needs.
Some of HubSpot’s tools like customer journey analytics are much more advanced than that of Mailchimp’s. But the main potency would be that HubSpot consolidates marketing, sales, content management, operations, and CRM into one platform and Mailchimp exclusively offers email marketing.
Based in San Francisco, California, Flodesk specializes in software development. The company was founded in 2018.
The email editor is minimalistic, intuitive, and very easy to use. It also has modern email templates that require minimum editing.
Customer support is available via email. They also have a customer help center for guides and troubleshooting problems.
Flodesk offers a 30-day free trial.
But it doesn’t offer a free plan. The price of $35/month (billed annually) leans towards the pricier end compared to Mailchimp. But one good thing is that they have just one plan and compared to Mailchimp’s pricing Flodesk’s pricing is straightforward. What’s more, they offer unlimited email services within this plan.
Additionally, for $59/month you can also get e-commerce features atop email marketing features.
According to the gist of the reviews, users are very happy with Flodesk’s email-creating features.
If you don’t like surprises on your billing and are firm about a fixed budget, Flodesk can be one of the top Mailchimp alternatives. Flodesk is not as robust as Mailchimp and offers exclusively email marketing services and it can be a good thing if you’re only focused on that.
Let’s check out the next one.
Brevo, previously known as Sendinblue, is a company that specializes in email marketing solutions. Founded in 2012, it is headquartered in Paris, France.
Some reporting features are limited compared to Mailchimp.
Brevo is easy to set up and doesn’t require hours to understand.
They’re available for support via email. They also have a help center for troubleshooting concerns.
Brevo offers a generous free plan with up to 300 free emails per day with unlimited contacts.
The Starter plan starts at $9 per month, offering unlimited daily sends.
You also have the option to customize plans. For a more in-depth overview, we recommend visiting their pricing page.
Brevo is praised for its ease of use and flexible email marketing solutions.
What makes Brevo one of the top Mailchimp alternatives is the fact that they have many advanced features, WhatsApp marketing, and email design templates within the free plan.
Speeding ahead to the next Mailchimp alternative.
Based in San Francisco, California, MailerLite specializes in digital and email marketing solutions. The company was founded in 2010.
It’s an easy-to-use software. Building emails is also quicker and easier with the pre-built email blocks feature.
The MailerLite customer support is available 24/7 via chat or email.
MailerLite offers a premium 30-day free trial. This trial allows users to try all their premium features for 30 days.
They also have a free plan that has a substantial amount of features.
Paid plans start from $10/month up to 500 email subscribers.
To review other plans and custom packages please visit their pricing page.
One common thing that reviewers highlight is the awesome customer service of MailerLite.
MailerLite is one of the top Mailchimp alternatives because its free plan offers plenty of good features. MailerLite also packs a robust automation system that makes it a fast and efficient tool to use.
Moving on to the final tool on our list of Mailchimp alternatives.
Moosend is a software development company that also specializes in email marketing solutions. They are based in London, UK, and were founded in 2011.
Moosend offers a drag-and-drop editor that is simple and very easy to use. Even the automation options are easy to set up.
Overall, it’s one of the best tools for those looking to get advanced features for less of a price.
Moosend offers 24/7 customer service via the live chat option.
Moosend offers a 30-day free trial that lets you try all of their paid features with 1000 subscribers and unlimited emails.
The paid plans start from $9/month for up to 500 subscribers and unlimited emails plus other perks.
To get a custom quote for enterprise-level plans visit their pricing page.
Moosend is one of the most affordable Mailchimp alternatives out there that offers advanced features. Even its marketing automation functions are easy to implement.
And with that let’s wrap things up.
These Mailchimp alternatives present excellent options to explore. We’re confident that at least one of these tools has piqued your interest. Ultimately, your decision hinges on several factors: the features you prioritize, ease of use, suitability for your needs, pricing, and how these Mailchimp alternatives stack up against it.
Regardless of your choice, remember the significance of email marketing. Whether you believe it or not email marketing surpasses social media marketing. Stats show email marketing outperforming social media posts by 13% and social media ads by another 11%.
So pick a tool from these Mailchimp alternatives that can make this stat true for you too. Remember, what truly matters is reaching your customers in the most effective and efficient manner possible.
