Mascot Design: Comparing Mascots of the Top Unlimited Graphic Design Services

The face of a company or an organization is everything. Sometimes it’s the company’s owner, an organization’s CEO, a president, etc. Other times it can be an inanimate thing like a logo or a mascot. 

In the sporting arena, mascots serve as powerful symbols, instilling a sense of fear and acting as sources of inspiration for the teams and spectators alike. Beyond their competitive edge, they bring an element of fun and camaraderie to the sports atmosphere.

And in the corporate world, mascots become invaluable assets by personifying the identity of a company. They breathe life into what might otherwise be perceived as a faceless entity, offering a relatable and familiar personality that resonates with audiences. This anthropomorphic representation not only adds vibrancy to the corporate image but also establishes a unique and memorable connection with the public, making the company more approachable and engaging.

With that in mind, we’re about to explore the mascot design of different unlimited graphic design companies. 

But before that, let’s begin by analyzing what makes a mascot design great. 

What Factors Deem a Mascot Design as Great?

Not all mascot designs are great. But there are those like Mickey Mouse, Tony the Tiger, the Michelin Man, Mr. Clean, Mario of M&Ms, and others of that caliber that have stood the test of time. Let’s look at the factors that deem a mascot design as great.

1. Memorability

A good mascot design will leave an impression on those who encounter it and will be etched on their minds long after.

2. Relevance

A relevant mascot design will make sure it resonates with the intended audience. 

3. Versatility

A versatile mascot design means one that can not only stand the test of time but can be adapted to suit different applications across various platforms. 

4. Distinctiveness

A distinctive mascot design helps set you apart from the competition. It also shows originality and extends positively to the overall brand image. 

5. Emotional Connection

A good mascot design can elicit the right emotions from your audience and can help build an emotional connection. Research shows that mascots help increase emotional connections with customers by up to 41%.

6. Expressiveness

Expressiveness is an important part of a good mascot design. A vast array of expressions can be shown using a mascot and it will determine the tone of your brand. 

All these can be achieved by ensuring that the mascot is designed right and in the most optimal way. Let’s take a look at some things you should consider when coming up with a mascot. 

Recommendations for Coming Up with a Mascot Design

1. Understand the purpose behind the mascot.

Why do you need a mascot? What does it accomplish for your brand? These are important questions to consider at the onset as they will determine the trajectory of the final output. 

2. Determine your target audience.

What’s your industry? Who is your primary customer? Answering these questions will help you come up with ideas about what type of mascot design benefits your target audience as well as you.

3. Define characteristics.

What key characteristics and traits do you want your mascot to embody? How much of your brand message do you want the mascot design to carry? Will it be a human figure, an animal, a fictional creature, or an object? Cross-check this with the purpose of the mascot and sketch multiple drafts. The final mascot should be drawn and detailed with all this in mind. 

4. Decide on what colors you want to use.

Do you have defined brand colors? If so how much of it do you need to use in your mascot and what color combinations go well on the chosen mascot?

5. Test it in different contexts.

Where would the mascot appear most prominently? On products, websites, or paired with the logo? What’s the optimal size that it appears in different settings? Do the colors clash with other surfaces and backgrounds you plan on featuring the mascot? What does a digital rendition of your design look like? Do all these tests before you finalize the design.

With all of this in mind let’s move ahead to compare some mascots of the top unlimited graphic design services. 

Analysis of Mascots of Unlimited Graphic Design Companies

1. Design Pickle

Design Pickle’s mascot integrates with the essence of the brand itself, deriving directly from its name. Founder Russ Perry conceived the name to aid individuals stuck in a “design pickle,” a situation he once faced in his career. This led to the creation of the mascot, aptly named the Pickle. 

With various iterations across platforms, including a line-drawn version that complements their logo, Design Pickle’s mascot embodies the company’s approachable and creative demeanor.

The anthropomorphic character, predominantly green like its real-life counterpart and simple in terms of detailing, symbolizes Design Pickle’s friendly, imaginative, and straight-to-the-point ethos. 

What sets their mascot design apart is the inclusion of the Pickle suit guy, a pivotal figure in their marketing efforts. This individual dons an actual mascot costume, elevating the brand’s personalization to new heights. 

Let’s now look at some pros and cons of their mascot design.

Pros of Design Pickle’s Mascot 

1. The mascot design aptly aligns with the brand name and origin story, forging a strong bond between the mascot and the company’s identity.

2. The mascot’s tie to the brand name boosts memorability and enhances brand recognition with customers and prospects.

3. The mascot design sets Design Pickle apart from competitors, adding a unique and memorable element to the brand’s identity.

Cons of Design Pickle’s Mascot 

1. The mascot’s alignment with the brand name might restrict the variety of imagery and concepts associated with the brand.

2. The simplicity of the mascot design may lead to misconceptions about the service’s illustration capabilities.

Overall, Design Pickle’s mascot design works well for them despite there being a few cons. 

2. KIMP

KIMP’s mascot, a chimpanzee, originated from founder Senthu Velnayagam’s realization that “KIMP” sounds like “Chimp,” as he shared in a LinkedIn story detailing the launch of KIMP’s new project management portal, KIMP360. 

Over the years, the KIMP Chimpanzee has undergone different design evolutions. The latest rendition portrays a detailed chimpanzee donning a superhero costume, adorned in colors that complement KIMP’s brand colors. This Chimp serves as a hero figure, rescuing individuals from graphic design challenges.

The Chimp mascot design closely resembles a real Chimpanzee but with enhancements via details that illustrate it to be a strong and capable hero. It could be an extension of what KIMP deems itself. 

There are different renditions of the mascot design throughout their website and social media channels as seen below:

Now let’s see some pros and cons of KIMP’s mascot design. 

Pros of KIMP’s Mascot 

1. The detailed mascot design of KIMP showcases KIMP’s dedication to ensuring brand recall.

2. The mascot’s demeanor that is, its physique and attire are illustrated in ways that make you feel like you can rely on the service.

3.  Even the colors of the mascot are carefully altered when necessary so that it stands out in the background without looking obscured. 

Cons of KIMP’s Mascot 

1. While the superhero aspect adds flair, it may not resonate with all audiences alike and could dilute their professional image in the eyes of some people. 

2. Owing to the visual complexity of the mascot design, it may pose challenges in scalability across different platforms and applications.

But overall,  KIMP’s mascot design effectively aligns with the brand name, enhancing memorability and storytelling. 

3. Graphically

Graphically’s mascot bears a resemblance to Marvin the Martian, particularly in its futuristic tech aesthetic, large eyes, and minimal facial features. However, the comparison diverges as Graphically’s robotic mascot appears as an evolved iteration. 

Integrated into their logo, the mascot serves as a combination mark, demonstrating adaptability across various website applications and uses as shown below. 

The mascot’s main color is a deep teal green with the other parts of its body colored in analogous colors suiting the teal green. Except in the logo where the mascot’s antennas are a pinkish orange. And you can see that wherever the mascot appears it accompanies a red, orange, or yellow vehicle complementing the teal green. 

Let’s now look at some pros and cons of Graphically’s mascot.

Pros of Graphically’s Mascot 

1. The futuristic and tech-looking mascot design can be highly appropriate for a design company. 

2.  The simple illustrated mascot design demonstrates versatility and adaptability across various applications. Exemplified by the integration into the logo as a combination mark.

3. The consistent color scheme across the mascot’s design, logo, and accompanying elements creates visual harmony and reinforces brand identity.

Cons of Graphically’s Mascot 

1. While the mascot design looks tech-appropriate, it may lack distinctiveness and originality, making it less memorable compared to wholly unique designs.

2. Similarities to existing characters could lead to confusion or misinterpretation regarding Graphically’s brand identity and offerings.

As a whole, Graphically’s mascot design offers a blend of familiarity with popular culture and alignment with the brand’s futuristic identity but it does risk some of the cons we listed above. 

4. DotYeti

Initially, the DotYeti team considered various ideas for a mascot such as a panda or a kiwi. However, inspiration struck when their CEO stumbled upon a toy yeti in his possession from the online RPG League of Legends.

Even the name DotYeti contains the “Yeti” aspect with the image extending to even the logo design. 

Let’s see how DotYeti’s version appears across their platform:

As you can see the Yeti version of the toy has been modified to a great extent to make it appear more friendly and in tune with the brand’s identity. The color of the Yeti toy has been extended to the mascot design as well. 

Let’s see some of the pros and cons of the DotYeti mascot:

Pros of DotYeti’s Mascot 

1. Over time, the Yeti mascot has the potential to become a recognizable symbol of DotYeti, contributing to increased brand recognition and recall.

2. The mascot design, featuring a friendly yeti, provides DotYeti with a memorable and approachable visual identity.

3. The yeti mascot can easily be adapted for various marketing materials and platforms, allowing for creative flexibility as seen by the various versions of it above. 

Cons of DotYeti’s Mascot

1. There could potentially be instances where the Yeti mascot does not align perfectly with the brand’s offerings.

2. While the Yeti mascot may be effective in the short term, there’s a risk that its novelty could wear off over time, necessitating periodic updates or refreshes to maintain relevance and impact. Especially in terms of design as the current mascot is a flat drawing.

But for the moment, DotYeti’s mascot design works well for them and its backstory is of significance to them. 

5. Design Shifu

Design Shifu’s mascot, which closely reflects its brand identity and serves as a vivid representation of both the logo name and the company’s self-perception. The logo itself functions as a combination mark/mascot logo.

The mascot is exactly what the logo name suggests – a design shifu. A Shifu is a Chinese title that translates in English to “teacher”, “master” or “skilled person”. In this context, we could assume it means master or skilled person in design. 

Their mascot is highly expressive because of the body language and remains action-oriented even without any visible facial features except a smirk. It carries a tool with a pen and paintbrush tip on each side. 

Here are more versions of the mascot:

Moving on, let’s view some pros and cons of their mascot design.

Pros of Design Shifu’s Mascot 

1. The mascot design closely aligns with Design Shifu’s brand identity and effectively represents the company as a skilled and knowledgeable entity. Not just by their choice of mascot but by the design itself. 

2. The choice of carrying a tool with pen and paintbrush tips reinforces the concept of skill and expertise in design, enhancing the mascot’s symbolism.

3. The fact that it’s a human mascot makes it versatile and it allows it to be edited to suit a variety of occasions. 

Cons of Design Shifu’s Mascot 

1. The lack of visible facial features, apart from a smirk, may limit the mascot’s ability to convey a wide range of emotions.

2. While the concept of a “shifu” may be clear to some, it may not be universally understood, potentially leading to misinterpretation among audiences from different cultural backgrounds.

But in general, Design Shifu’s mascot design effectively embodies the brand’s identity as a skilled and knowledgeable company which happens to outweigh the cons. 

Let’s Wrap Things Up

As we discussed, a mascot can do much good to a brand by helping people connect with it more. And to that end having a suitable mascot for your company or organization can help boost engagement. These mascot designs by the top unlimited graphic design companies should give you an idea of how you should navigate the process of designing your own mascot.

Further, the insight we provided will help you check if you’re on the right track. Because you don’t want to come up with a bad mascot design that could affect your business. 

We believe that all of these insights combined will come in handy for you in your own mascot creation journey. 

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