Merchandise designs, often called “merch,” are graphics created to be featured on various products, such as t-shirts, mugs, posters, and more. These designs serve as a branding and marketing tool for businesses, artists, and influencers. They are essential because they help in building brand identity, increasing brand recognition, and generating revenue through product sales. High-quality merchandise designs can enhance a company’s or individual’s image, attract a loyal customer base, and promote engagement.
So to ignite your creativity, consider exploring these merch design ideas we bring to you from Deer Designer, a leading unlimited graphic design service. These will provide you with fresh inspiration to make your merchandise stand out no matter where it appears.
Let’s get started!
T-shirt designs are a crucial merch category due to their widespread appeal and versatility. And they are the #1 promotional merchandise in the apparel category. They act as walking billboards making them a powerful tool for marketing and revenue generation.
Here are some T-shirt merchandise categories that you can benefit from:
Branded T-shirts with the company or business logo are great merchandise designs.
Let’s take this T-shirt design for example and see what we can learn from this design.
Illustrated T-shirts can be the most interesting type of merch design. They bring color and life to something as mundane as a T-shirt.
Let’s see what things we can learn from this merch design idea.
While all merchandise T-shirt designs can be promotional, there are those that directly get to the point.
Let’s take a look at some things we can gather from this merch design.
For more inspo, this list of T-shirt designs by the top unlimited graphic design services will be useful.
These designs by Design Shifu are also great T-shirt design ideas.
Let’s move towards the next merch design.
Pin badge designs are essential in merchandising as they offer a unique and portable way to showcase branding, art, or messages. They serve as collectibles, fashion accessories, and conversation starters, fostering a strong sense of community and identity among fans or supporters. Pin badges can be low-cost, high-impact marketing tools.
The traditional pin badge comes in a round shape like the above design by Deer Designer. By the looks of it, this is a button badge with the main design element being the badger.
Let’s take a look at what design tips we can gather from this particular merch design.
Let’s move on to the next one on the list.
Mug designs are significant in merchandising because they provide a daily, practical canvas for branding and creativity. They remain relevant due to their enduring utility in people’s lives, making them a lasting advertising medium.
And as such customized mugs like the below one by Deer Designer create a personal connection, and their long-lasting nature ensures ongoing exposure for brands and messages.
The mug design above is quite a simple one and the main artwork besides the logo design is the illustration of the 2 animals.
Let’s list out the tips we can get from this merch design lesson.
Moving on to the fourth merch design idea.
Mouse pad designs are a compelling merchandising option due to their blend of utility and creativity. They remain relevant as they cater to the modern digital era, offering a daily branding opportunity for computer users. Their ongoing relevance makes them a cool and cost-effective way to promote brands, art, or messages.
There are many reasons why this particular mousepad design by Deer Designer is attractive. One is the use of icons and the other is the use of color. The primary colors used for the design which are apparently the branding colors for this brand make this a vibrant and youthful-looking design. According to professional color specialist Amy Wax, primary colors come with a youthful energy.
Let’s take a look at what things we can derive from this merchandise design idea.
Cloth bags and business stationery designs are excellent merchandising options. Cloth bags are eco-friendly and reusable, making them a sustainable branding tool.
Stationery, such as notebooks and pens, are practical and serve as constant reminders of your brand or message. Both categories offer long-lasting and versatile ways to promote and connect with your audience.
Take a look at these design ideas by Deer Designer for a brand named BLUE V. These are excellent examples of merchandise design collections across multiple items.
Let’s take a look at the design practices we can gather from these.
Let’s look at the next merch design on this list.
Cap designs are a fantastic addition to your brand’s merchandise lineup. They offer a stylish and functional way to promote your brand or message. Caps are versatile and appeal to a wide audience, making them a valuable choice for building brand recognition and generating revenue.
The above cap design belongs to the same brand for which the mouse pad design was created. The cohesive visual style and elements communicate this instantly. Similar to the mouse pad design, this cap maintains a creative and youthful look and is consistent with its branding. Which is what merch design is all about.
While this cap is bright and bold and is unique to its brand the next cap design example takes a different approach.
This particular cap design is minimal and maintains a sleek look. They use muted colors with monochromatic logo designs.
You can see that the 2 approaches are different yet meaningful to each brand.
Let’s look further at what things we can gather from these 2 cap designs.
These merchandise design ideas are some of the most common and worthwhile merchandise designs that you should consider in your marketing strategies. Along with the tips and design practices we provided, you should be able to come up with awesome merch designs.
It’s worth noting that these are all printed marketing materials. While some may believe that print design is not relevant anymore, these merch design ideas suffice to prove that printed designs are still very much relevant. They have lasting effects that can help promote brands on a daily basis. That’s why we encourage you to try some of these out to help you catapult your brand to your audience. Not only so but they can be an excellent way to excite your employees as well.