5 Tips From Design Pickle For A Beginner Motion Graphics Designer

In an era where digital communication is a vital part of the marketing strategy game, motion graphics stand as a powerful tool. It helps seamlessly blend design and animation to convey messages effectively. So, brands are constantly on the lookout for motion graphics for their digital marketing campaigns. If you are a motion graphics designer starting out in your area, looking to work for brands that want to craft their visual narratives, then you need to stay up to date with the latest skills and techniques required in this field. 

A beginner in this field must navigate the intricacies of movement, timing, and storytelling. So to assist budding motion graphics designers on this creative journey, we’ve gathered invaluable insights from Design Pickle, a prominent source for design insights.

By combining these insights into a comprehensive blog we aim to provide aspiring motion graphics designers with a quick roadmap for success.

Let’s move ahead to view these tips!

1. Understanding the purpose behind the video that needs to be created

As a beginner motion graphics designer it is important to understand the objective of the video which you’re designing. You can do this by first researching the various use cases for motion graphics. Understanding that will help you understand what the brand for which you’re designing is after. 

For example, 

Animated web ads, stories, and reels are effective tools for driving website traffic. Engaging motion graphics in these ads can grab attention, encouraging users to click through. Stories and Reels on social media provide a dynamic way to showcase products or services, drawing viewers to visit the website for more information. 

These animated formats leverage the power of visuals and motion to create memorable brand interactions.

For increased conversion rates, animated landing pages can be instrumental. Animated elements on landing pages can guide users through a seamless and visually appealing journey, enhancing user experience and increasing the likelihood of conversions.

Animation can highlight key features, benefits, and calls to action, making the conversion process more intuitive and compelling.

When aiming to educate about products and services, explainer videos excel. Animated explainer videos simplify complex concepts, making information digestible and engaging. They are particularly useful for introducing new offerings, demonstrating functionality, and addressing common customer queries. 

The visual appeal and narrative flow of explainer videos enhance comprehension and retention, contributing to effective audience education.

Let’s look at a few more ways where you can use motion graphics within these ideas.

Other ways to use motion graphics
1. To animate logos
2. For animating texts
3. To create graphic loops
4. For animated titles
5. For UX/UI animations

Pro tip: Statistics show that Short-form videos are 2.5 times more engaging than other long-form digital assets. These short-form videos could be promotional, informational, and/or entertainment. 

Moving onto the next tip. 

2. Organize your ideas and gather your assets beforehand

After you determine how you’re going to use motion graphics, the next step is for you to map out the content and the general idea so you have a direction about the outcome. 

Either you can start mapping out from scratch or you can also go through similar motion graphics videos and templates for inspiration. It would be a great starting point for a beginner motion graphics designer.

Go through your social media feeds, YouTube, and any other places you’ve come across things you like. You can make notes about the various color palettes, animations/transitions, imagery, and typography that inspired you. Even while being a motion graphics designer who’s starting, if you can understand how those elements work together, you can try to translate the same into your motion graphics. 

Then based on what you’re designing, who you’re designing for, and what things inspired you, you can start collecting your assets like the fonts, the images, the videos, and other relevant audio. 

There are ample stock asset sites for you to gather these from. There are even AI voiceover tools that would be super useful. 

Let’s move on to the next tip

3. Stick to the basic design principles

Now that you’ve gathered all the necessary things, compiling them together can be a bit of a challenge. Regardless of what software you’re using, whether it’s Adobe After Effects, Adobe Premier Pro, or even Canva, you’re still going to have to follow the basic design principles. 

Let’s look at some of the things that you need to look out for as a beginner motion graphics designer. 

Basic design principles to follow
1. Keep it clutter-free

In motion graphics, maintaining a clutter-free design is crucial for effective communication. Negative space, the intentional use of empty areas, plays a pivotal role in achieving this. 

Keeping things clutter-free in motion graphic designs is important as the composition can become overwhelming once animated. The best thing would be to reduce unnecessary elements that don’t provide any value to the design. 

2. Pay attention to Hierarchy and Balance

When it comes to motion graphics, establishing a clear hierarchy and balance is vital for guiding viewer attention. One way to do that would be to focus major animations on key information only.

 It’s also important to maintain balance by distributing visual weight evenly. The right kinds of animations and transitions can help ensure a harmonious and organized composition, enhancing the overall effectiveness of the message you’re trying to convey.

3. Consider the Contrast

Contrast is pivotal in motion graphics to create visual interest and enhance legibility. Play with light and dark tones, different shapes, scales, and textures to ensure essential elements stand out. Applying animations that help highlight and maintain the level of contrast will keep the motion graphic designs looking good. 

4. Focus on the style

Style consistency in motion graphics is crucial for brand identity and viewer engagement. Consistency in visual elements, such as color schemes and typography, animations, and transitions ensures a unified and polished motion graphic design. This reliability in style strengthens the overall impact of the motion graphic’s message.

Here’s an example of an explainer video that has a cohesive style throughout.

5. Design for the right size

Designing for the right size is paramount in motion graphics to ensure optimal display. Tailoring motion graphics designs for specific platforms, such as social media or websites, prevents distortion and maintains visual integrity. 

Adhering to platform-specific dimensions guarantees that you appear professional and capture the audience’s attention without compromising quality or cohesiveness.

A pro tip would be to design vertical videos accommodating smartphone users as that’s where most people spend their time viewing videos as proven by statistics

Let’s look at the 4th tip.

4. Design a compelling and clear CTA

As a motion graphics designer, one thing to keep in mind is that great motion assets always have an end goal or a desired outcome. A CTA is what realizes this goal/outcome. To ensure that customers respond to the CTA it has to be designed compellingly. 

The topmost thing to do about it is to design a CTA that clearly looks like one and personalize it. Personalized CTAs perform a whopping 202% better than general ones. 

What if a CTA has an action-oriented copy that someone spent hours trying to come up with? But still, the click-through rate has been low. It begs the question: Was it clear enough design-wise?

So make sure that the button is designed properly. You can apply the previous design principles like proper color contrast, and utilization of negative space here to ensure it stands out without looking cluttered. 

Next up, is the final tip.

5. Less is More

The principle of less is more in design is also true of motion graphic design. It’s also an encouraging piece of advice for a beginner motion graphics designer to hear. It can be tempting to shove everything you know into the work you create but do practice some restraint.

As a beginner motion graphics designer, you should focus on doing the little things you know in the best way possible. 

Design Pickle recommends motion graphic designers consider themes and styles that are timeless. Most timeless themes and styles are simple. A beginner motion graphics designer should avoid upcoming trends at this point.

Don’t get us wrong, new trends do have their place but in the context of a beginner motion graphics designer it’s best to work on simpler motion graphic designs first. 

Time to Elevate Your Skills as a motion graphics designer with these essential tips

There you have it, 5 valuable tips that could help you navigate your journey as a beginner motion graphics designer. Putting into practice these tips can seriously elevate your productions and help you turn out better work. 

It’s quite important to turn out great motion graphics work because video marketing is critical for all sorts of businesses. And it’s equally important to listen to the pros when it comes to your video marketing strategies. Experimenting with different types of videos while doing so can lead you to success. We wish you well in your journey as someone who is starting out as a motion graphics designer. 

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