OOHM which stands for Out-of-home marketing is still one of the top contenders in the marketing world in spite of popular beliefs and the effects of Covid. It is also referred to as Outdoor advertising.
The word is pretty self-explanatory. Anything that you do outdoors to advertise your brand qualifies as an outdoor advertisement. The need for outdoor advertising remains at large since most people have resumed their usual commute to work in a post-pandemic world. Things are starting to go back to normal at a good pace and it’s therefore safe to assume that we can continue with our outdoor advertising campaigns without fear of a reduced ROI.
The concrete presence of an outdoor advertisement works more to your advantage than the ever-changing advertisements on your mobile or computer.
71% of consumers pay attention to the messages in OOH advertisements. If they read them and like it then there’s a chance of them being a potential customer. Don’t let anyone fool you into thinking that outdoor advertising isn’t valid anymore.
OOH still proves to be a better reach than other media platforms. Take a look:
Billboard designs are one of the oldest forms of outdoor advertising in the modern age. It stretches back nearly 200 years. When we speak of OOH marketing, most often than not, billboard designs are definitely included in the discussion. They are the physically largest form of advertising in the marketing world.
It’s quite common to advertise on billboards on the side of a highway or a mall where there’s more traffic. This allows more people to take note of what’s advertised on it. Billboards come in different sizes but the most common one would be in the size 14’ x 48’.
Digital advertising is different than print advertising. Printed advertising relies on the design being actually printed and distributed somewhere. Normally digital advertising would also be limited to the screens on your mobile or laptop but with technological advancements, digital advertisements can now be displayed at large on storefronts to roadsides in the form of billboards and signage.
Digital billboards and signages are the traditional counterparts on steroids. There’s so much you can do with a digital billboard or signage. The possibilities are endless.
Street furniture advertising is an outdoor advertising type that usually appears at places like bus stops, train stations, and bike stands. It’s mostly suitable for local advertisements. Regardless, anyone commuting would definitely take note since they don’t have much to do until their commute is over. It’s a clever way to make your target audience read your advertisement.
Also, these are quite popular in urban areas so there’s always the chance that even a pedestrian walking by would take note of an advertisement on a piece of street furniture.
Out of all the outdoor advertising types on this list, vehicle wraps are one of the most effective for mobile OOH advertising. This advertisement can be placed on either side of the vehicle or as a vinyl wrap that covers the entirety of the vehicle’s body.
Store signage might feel like an essential component in a physical store but did you also know that they have a strong role to play in your advertising? It is a visual representation, a taster for your store, delivered to your customers even before they step in. In other words, your store signage often makes the first contact with your audience. Naturally, it is an important part of outdoor advertising for a brand.
And the best part is that you can have both traditional print signage and digital signage depending on your budget and the location of your store. Digital signage also gives you the benefit of customizing the design based on the occasion. Or when you have special discounts running.
Outdoor advertising is one of the biggest strategies you could implement in your marketing campaign. They target a mixed audience which helps you reach people of all sorts.
Most outdoor advertising happens in urban areas. According to The World Bank, 56% of the world’s population lives in cities and the percentage is set to increase by at least half by the year 2050. The increase in urbanization can therefore add to your advantage when advertising outdoors.
This should give you the encouragement to incorporate some of these outdoor advertising types into your next marketing strategy. There will be returns in the most unexpected ways. Don’t be fooled by the misconception that digital platforms are the only way to approach your target audience. Outdoor advertising can do wonders for your brand.