Social media means different things to different people. But when we talk about “finding new ideas” Pinterest is perhaps the one social media platform that most people think of. So, this can be a great meeting point between brands that have brilliant ideas to share and consumers who are looking for ideas. Pinterest marketing is therefore a valuable addition to your marketing plan.
Got your doubts about the effectiveness of this platform for your brand? We have 5 effective ideas to help boost your brand’s Pinterest performance.
Pinterest has about 445 million monthly users. With a reach so big, this platform makes a great place for brands to establish their online presence. Want to know what benefits this platform will bring for your brand? Here are a few:
Summing up, Pinterest marketing can be that one missing link in your marketing strategy. So, if you wish to make the most of it, then here are some ideas for you.
Creating your brand page on Instagram is the foundational block of Pinterest marketing. You need a strong presence, a catchy aesthetic that welcomes anyone who visits your Pinterest page. That’s why creating a strong brand page is one of the most critical steps in Pinterest marketing. Among the many things to achieve this, your page should have:
To make the most of Pinterest, or any social media platform for that matter, you should know the supported content types and use them all. With social media algorithms getting finicky by the day, you cannot stick with just one content type and expect it to work wonders.
On Pinterest, there are:
Make use of all these Pin types incorporating your brand personality in the content and copy. Add text overlays, frames, and standard templates if you need to create a consistent visual style on your board.
Don’t forget to add the essential keywords in your Pin description and link your Pins to the relevant destinations. The description works even better when the CTA (call-to-action) on your Pin and the description all point in the same direction.
After setting the stage and gaining a few followers, you can start using shoppable pins. Having both the idea and the products used in the idea, in the same place will make it easier for users to try the idea.
While directing your marketing efforts to social media platforms is about bringing in more sales, do not stick with just promotional content on Pinterest. Focus on inspiring your audience. To succeed on any social media platform, you need to know what users visit that particular platform for. For example, Twitter is for discussions, Instagram is for showing off visual content and Pinterest is for sharing and finding ideas.
So, when it comes to Pinterest marketing, regularly sharing ideas, tutorials and tips makes your board irresistible. That’s one way to bring more followers to your page. For tutorials you can use Idea Pins or video pins that capture the process briefly and you can always link the Pin to a more extensive video on YouTube or a blog post that elaborates on the process. Either way, you are using Pinterest to drive traffic to your website or other social media platforms. And both these are a good use of Pinterest.
Pinterest is a good place to focus on community building. And this is possible when you regularly engage with your followers. You need to ensure that your Pinterest boards are not one-way communication channels. Interact with your audience. Use post descriptions that encourage comments. And when your followers leave comments, respond to them. Ask questions and show genuine interest in what your followers have to say.
Engaging with those who have pinned your post or commented on it is particularly easier when your follower count is still small. Moreover, doing this regularly in the early stages helps give a boost to your brand page right from the beginning.
Another way to engage is by pinning comments, visiting other brand and creator pages, and interacting on their Pins. You can also collaborate with influencers in your niche to win the trust of your audience. For example, in the fashion niche influencers can flaunt a particular style in a shoppable Pin with relevant links to the details of the outfit.
There are 2 places to look for insights when it comes to fine-tuning your Pinterest marketing approach.
The first one is your Pinterest analytics dashboard. This is where you will find all the details you need about impressions, engagement, and audience details related to your Pinterest page. From the age group distribution to the kinds of devices where your followers access your page, a lot of resourceful details can be captured on this page. Keep checking your analytics dashboard regularly to ensure that you are attracting the right kind of people and that your Pins are performing as intended.
The second place to look for insights will be Pinterest Trends. This is where you will find all the information you need about currently trending topics. The best way to bring more people to your page will be to create content based on what people are searching for.
Regularly monitoring your page and tweaking your approach is the secret ingredient that can boost your Pinterest page performance.
The above strategies help you take the first steps toward a better Pinterest marketing strategy. But remember that this is a visual platform and visuals are key to your brand page’s success. So, use only high-quality visuals that align with specific themes. You can come up with different visual themes for different boards and stick with them. If you choose to design your Pins yourself, there are several DIY design tools online where you can customize existing templates to create a consistent-looking board. If you are working with graphic designers, come up with a style guide to stick to for all your Pins. It’s all about enhancing the visual experience you provide for your visitors.