Tips for Printing a Logo: Your Guide to Printable Logo Design

Print design is still a thriving industry, there’s no surprise there. We’ve often talked about how printed design is a top need for some industries. The packaged food industry, the medical and pharmaceutical industry, the beverage industry, and the service industries are some of the main industries that benefit from printed material. 

Today’s topic covers tips for printable logo design. All the above industries need to have their logo appear in various places ranging from the smallest label to the largest billboard. How your logo appears on each of these surfaces and placements is vital to how well your brand performs. That’s why we’ve deemed it vital to provide you with tips for designing and printing a logo. 

Let’s begin by discussing some types of logos commonly used for printed work.

Best Kinds of Logos for Printed Material

1. Simple Logos

Logos that are simple in design in terms of color, form, and composition tend to work well for printed materials. Examples include logo types like wordmarks, lettermarks, and minimalist symbols. 

Avoid logos that have fine intricate details. Even fonts that have detailed embellishments should be avoided. 

Logos that can be scaled up or down without losing detail are important for printed materials, as they may be reproduced in various sizes on different types of materials. The entire composition needs to be translated well scaled up or down in size. 

The McDonald’s logo is a simple logo that looks good in both print and digital:

The simplicity of this logo allows it to appear clearly whether featured in digital settings or printed surfaces. 

2. Monochrome Logos

Logos that are designed in one color can be versatile for printed materials, as they can be easily adapted to different color schemes and printing methods. Monochrome logos without shadows, gradients, or other effects are easily inverted into different colored backgrounds as seem fit. 

Monochrome logos especially in black are timeless and can be used without a fear of looking overused. They are highly adaptable and suit almost any placement.

Let’s look at a monochrome logo in print:

Like most high fashion logos the Chanel logo also follows a predominantly black setting. It allows the logo to appear sophisticated and versatile on any surface.

3. Negative Space Logos

Logos that utilize negative space or white space effectively can create visually appealing designs that stand out on printed materials. Negative space logos can help bypass using an actual element. For example, you can use the space between letters and words to include shapes in the form of preferred icons and elements. This keeps the design composition simple and simplicity helps printing a logo design to turn out exactly as intended. 

Observe the logo design below:

4. Typography-based Logos

Logos that primarily consist of typography can be highly effective for printed materials, especially when the font choice and layout are carefully considered to convey the brand’s personality and message.

When speaking about tips for printing a logo we cannot state enough how you should avoid thin fonts and handwritten fonts that are hard to decipher. Be sure to also adjust the tracking and/or kerning of the letters so that there’s enough clarity and so that the logo can be read from far off when printed. 

Here’s a perfect example of a typography-based logo that looks good when printed:

Marvel is known for branding their merchandise with their logo. And we can’t help but admire how good this typography-based logo looks on them. 

5. Flat Logos

Flat logos are preferred over 3D logos for printed designs due to their simplicity and clarity. Flat designs reproduce more accurately across different printing methods and materials, ensuring consistent legibility and visual impact. 

Additionally, they are versatile and can adapt well to various sizes without losing detail or readability. Whereas 3D logo designs pack too much detail and would not look good on some surfaces especially due to perspective issues. 

Here’s a 3D logo design that wouldn’t translate well into printed form:

This kind of 3D design may seem cool at the time of designing but if you’re printing a logo it’s always best to go for a flat logo design.

Let’s look at some quick tips before we jump into the next section.

Quick Tips for Printing a Logo

We’re sure these tips for printing a logo may have enlightened you on the subject. One thing to remember is that the best type of logo for printed work will depend on the specific requirements and preferences of the brand, as well as the intended use of the printed materials. 

We now move to look at some of the popular logos that look great in print. These will inspire you to come up with your own printable logo design ideas. 

Popular Logos On Print And More Tips For Printing A Logo

Businesses, organizations, and generally all brands use printed material one way or the other because printed design is still relevant as we established before. 

In this section, we’ll explore how major brands leverage their logos on printed materials. Examining the diverse applications of logos in print, we’ll uncover strategies employed by prominent companies to enhance brand visibility, communicate messages effectively, and maintain consistency across various printed mediums. 

The tips derived from the logo usage of these brands will help you understand the practices that go behind printing a logo.

Let’s start with the first brand.

1. Barbie

The Barbie logo has been around since 1959. The 1959 version uses a cursive font which after many renditions was brought back into use from 2009 onwards. The Barbie logo meets 3 of the criteria that need to be met when printing a logo: It’s a simple, typography-based logo as well as a monochrome logo.

Even though it’s a cursive font, the type of handwritten style used has no problem with legibility. Which is why it looks so good when printed. Another reason is that there are proper kerning and tracking adjustments that help make out each of the letters separately even while being cursive. 

In terms of color, the logo’s main color is pink and is mostly inverted into white across printed material. 

Let’s look at some instances of how the logo looks like it’s printed in different settings.

Here are some instances where the logo appears in enlarged sizes:

Here’s what it looks like when it’s printed on a much smaller scale:

The main tip for printing a logo you can extract from the Barbie logo is that you can still use handwriting-style fonts for logo designs as long as it’s legible and suits your industry. 

Let’s look at the next logo design that we deem looks great in print format. 

2. Coca-Cola

Coca-Cola offers several great tips for printing a logo. We all know that Coca-Cola is another iconic logo that anyone around the world can recognize. It’s not just the taste of the refreshing Coca-Cola drink that attracts people. It has much to do with the Coca-Cola logo as well. The logo easily qualifies for a printable logo design as it is simple, typography-based, monochrome, and also a flat design. 

According to Statista, 96% of American soft drink drinkers are aware of the Coca-Cola brand. And it all is largely owing to the significant logo design which is seen printed across various mediums across America. 

The famous red and white logo colors and the letters are now etched in people’s brains. It’s because the logo composition looks great when printed. Even though this is also another cursive type, handwritten style font, the font used and the color combination make it a good choice for a printable logo design. 

Let’s look at some instances of it in print on a larger scale.

Here you will find some instances of it on a smaller scale:

As you can see regardless of the size, the logo looks perfectly intact once printed. One of the top reasons we believe that it’s recognizable anywhere is the iconic font and the striking color combination. An important tip for printing a logo that you can’t overlook is how well it performs together as a composition. That’s why the font and color combo together is important. As long as you get those 2 right, your logo will look stunning once printed. 

Moving on to the next logo which is a great printable logo design. 

3. FedEx

Everyone knows the FedEx logo and what it represents. They’ve become a useful service for most of us. What also makes FedEx so famously known is its clear and to-the-point logo design. And you bet it can provide worthy tips for printing a logo. 

The FedEx logo is a typography-based simple logo using a bold sans serif font colored in a nice contrasting color combo of orange and purple. The logo also uses negative space effectively by joining the letters together. The reason could be to bring out the arrow shape seen between the letters “E” and “x”. 

The logo is mostly set in lighter backgrounds so the colors pop well. The colors are inverted as needed when placed in darker backgrounds. 

That’s one very important tip to remember when printing a logo. Be mindful of the background color. Making sure your logo is seen once printed is vital. 

Let’s look at some instances where it appears on a larger scale:

Here’s a look at the logo printed on their delivery packaging:

The fact that this is a simple logo design makes it so much easier to scale up or down in size and use vertically or horizontally. When it comes to printing a logo design, as we discussed, having a simple and versatile logo ensures that it can be used in multiple ways without compromising its prominence. 

Also, the fact that this logo is done in a bold font makes it even more easily distinguishable even at a distance. 

Ready to Implement These Tips for Printing a Logo?

Printing a logo demands meticulous attention to detail; it’s a task that cannot be undertaken haphazardly. Pixelated, poorly executed, or distorted logos can convey a negative impression, especially when displayed on a large scale. Every aspect must be clear and precise. 

Logos serve as the initial impression of a brand, and subpar designs can lead consumers to judge the brand and its products unfavorably. Avoiding being labeled as unprofessional is crucial. This comprehensive guide to printable logo design, complemented by tips for printing a logo, proves invaluable in ensuring clarity and professionalism. 

The included examples illustrate how various industries use different types of logo designs to suit their unique printing needs. The design of your logo should be tailored depending on the scale of your printing endeavors, whether large or small. So give these tips for printing a logo a try and make sure to religiously follow them. 

Here’s another informative read on designing for print. If you feel like this is not something you want to get into, then leave it to the professionals. An unlimited graphic design service would be the best place to turn to because they know all that goes into printing a logo. Here’s more on why you should try an unlimited design service

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