Product Packaging Design: 6 Tips From the Pros at Design Pickle

If there’s one thing you need in your marketing quiver it’s good product packaging. The reason is that the product packaging is the first tangible marketing collateral potential customers will encounter. And you need to get your A-game on with its packaging design. 

But product packaging design comes with its unique challenges. These questions would definitely be lingering in your mind right about now. 

  1. How big should the packaging be in comparison to the product?
  2. Can we successfully show the value and functionality of the product through the packaging design?
  3. What type of design will attract my target audience?
  4. What are my competitors doing and how can I do better?
  5. Will my brand be visible through the packaging design?
  6. How do I showcase the USP of the product through the design?
  7. How can I see what it looks like before sending it for print?

We get it. It can be a daunting venture. But we’re here to help. 

We will be diving into and dissecting some product packaging designs by the pros at Design Pickle. So, keep reading as we provide you with valuable tips that can answer all those questions and concerns you have. 

Let’s begin!

Tip No. 1 – Show the Actual Product

An effective product packaging design strategy often involves allowing the product to take center stage. Although this approach may not be universally applicable, Design Pickle provides a compelling example of this concept in action with their meticulously crafted packaging design. 

The chosen packaging format is a pouch, characterized by a transparent front panel that provides a clear view of the enclosed product powder. In instances like this, a carefully designed label is paramount.

The label prominently features a dark purple hue, strategically derived from the company logo, creating a visually cohesive and appealing overall design. Notably, the purple appears on banners at the top and bottom of the label creating a sort of frame. 

The incorporation of complementary blue and green accents serves to diversify the color scheme while accentuating the prominence of the purple element. This thoughtful use of color contributes to a visually striking design as the label also works well with the “textured purple powder” background. 

When opting to highlight the product in packaging design, it is essential to maintain coherence between the packaging and the product itself. 

Design Pickle exemplifies this principle by ensuring that every design element on the label design, aligns seamlessly with the brand’s decision to showcase the product.

Tip No. 2 – Design to Clearly Show the USP

When embarking on the design of product packaging, a critical consideration is the emphasis on the product’s Unique Selling Points (USP). These distinct qualities serve as a primary draw for the target audience you aim to capture. 

In this case, the featured design by Design Pickle centers around a typical soda can packaging label for a special tea made with Sativa, a type of Cannabis known for its energizing properties. The design astutely aligns with marketing principles by prioritizing this amplification of the product’s unique features.

The designers have opted to add the brand logo in a bold manner as it carries the allure of the product. Complementing this, a distinct color is employed for the tagline, ensuring clear visibility. Rather than relying solely on ingredient listings, the designers adopt a more impactful and creative approach by prominently featuring illustrations detailing key ingredients – Sativa, lemon, and mint.

By visually communicating the essence of the product, this design strategy effectively engages potential consumers. It underscores the principle that showcasing a product’s USP in a bold and creative manner significantly influences consumer purchasing decisions, making it an integral aspect of product packaging design.

Tip No. 3 – Your Logo is Your Best Asset

In the art of product packaging design, the perennial concern for brand owners and marketers often revolves around establishing a distinctive identity amidst a sea of competitors. There’s an effective approach that champions the elevation of a brand by using its paramount asset within the design itself. The showcased packaging design by Design Pickle serves as a compelling illustration of this approach.

Featuring the logo as the main element. As you can see central to the design is the brand’s logo, magnified to a notably larger scale, dominating the forefront of the packaging.

The logo, adorned in a verdant green with a nature-inspired aesthetic, flourishes against a pristine white background – the optimal canvas for bringing the logo to vibrant life.

The designers cleverly refrain from using other design elements since this is a surprise box,  except for some small icons at the bottom that provide subtle accents without vying for attention. This intentional simplicity ensures that the logo takes center stage, unequivocally signaling the product’s affiliation with a specific brand. 

The strategic placement and emphasis on the logo constitute a universal tactic applicable to a diverse range of brands offering surprise boxes especially. Meaning, that almost every brand can experiment with this approach and expect it to work.

Even the sides of the packaging embrace a restrained elegance, with sparingly incorporated details. 

In essence, this packaging design exemplifies how focusing on a brand’s core identity, prominently displayed through the logo, can be a powerful and versatile strategy for achieving product distinctiveness in a cluttered market.

Tip No. 4 – Use Illustrations to Make it Unique

In the world of advertising, the quest for uniqueness stands paramount, and a potent ally in achieving this distinction lies in the utilization of illustrations, particularly custom ones when adorning product packaging designs. This principle finds vivid expression in the showcased packaging design by Design Pickle, crafted for the coffee brand “Gato,” loosely translated as “Cat” in Spanish. 

By the looks of the packaging design, we can see that the inspiration for the illustration might have stemmed from the charismatic feline mascot. You can see that they’ve thoughtfully and seamlessly connected the packaging to the branding design and style. 

Set against an electric blue canvas, the vibrant and colorful illustrations truly come to life, creating a visually striking and memorable packaging design. 

Notably, a noteworthy aspect of the design lies in the deliberate mirroring of most illustrations, contributing to an uncluttered and well-balanced layout. This thoughtful approach extends even to the coffee pod within, where the same illustrated motif is adapted to the round lid, showcasing the adaptability of such designs to diverse shapes.

The versatility of illustrations is particularly evident in this product packaging design, as they seamlessly enhance the overall visual appeal. 

To reinforce the impact, a snapshot of the laptop screen mockup provides a glimpse into how the design would translate in real-world contexts, underscoring the effectiveness of illustrations in creating distinctive and adaptable product packaging design.

Tip No. 5 – Integrate Your Story into the Design

An integral aspect of packaging design lies in establishing a close and personal connection with customers by effectively conveying the brand’s story

Design Pickle’s exemplary approach to this concept is evident in its packaging design crafted for a chocolate brand, where the amalgamation of unique aesthetics and storytelling creates a truly distinctive and memorable product presentation.

The design, featuring chocolate-colored patterns and embellishments, exudes a vintage charm that sets it apart. However, the design’s standout feature is the deliberate inclusion of a separate text box, strategically positioned to house the brand’s narrative.

Presumably situated at the back of the packaging, this text box becomes a pivotal element in creating a deeper engagement with customers. While the front of the packaging captivates with its aesthetic appeal, it is the back that delivers a compelling narrative punch.

The white text box serves as an effective canvas for the brand’s story, strategically chosen to contrast the predominantly dark color scheme. The box renders the text readable and in case it were absent there would be some difficulty reading owing to the complex background design.  

The stark white appearance of the box is also seamlessly integrated, avoiding a visual disconnect through the thoughtful incorporation of a brown border that harmoniously ties it to the overall design.

This dedicated storytelling section ensures that customers not only appreciate the visual aesthetics but also connect with the brand on a personal level, gaining insights into its values and narrative.

Tip No. 6 – Minimalistic Design Equals Luxury

61% of people agree that they’re more likely to buy a product again if the packaging appears premium. And luxury in design often finds its true expression in unique minimalism, as showcased in this product packaging design by Design Pickle. 

In this design, typography and color take center stage, with the brand name strategically kept small in font size.

The combination of black and pink creates an ambiance of sophistication and class. And the box which is predominantly black is beautifully complemented by the pop of fresh pink. 

The mockup design provides a preview of the final product packaging, showcasing the intended use of pink foil for the letters on the black background, further elevating the design’s luxurious appeal. Notably, the design exhibits a conscious use of negative space, a crucial element in conveying a sense of opulence.

Despite the apparent simplicity, the design’s allure and luxury lie in its restraint, avoiding an overly elaborate composition. Overall, this product packaging design exemplifies how minimalism, when thoughtfully executed, can be a powerful tool in conveying a sense of luxury and exclusivity. 

Let’s Pack Things Up

Product packaging design is an art that needs to be excelled. The reason is that there’s much riding on it. But following these tips and other ideas provided here as well as here you will be able to elevate your packaging designs without much concern. 

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