How to Productize a Design Service + The Top Productized Design Companies

There are so many ways that business transactions happen now. And if your business is service-based then it’s very important to figure out how best to sell those services. 

In the olden days, it was easy to sell a service because it was a mere transaction based on necessity. Times have changed since then. Consumer interests and demands have changed and go beyond necessity. Businesses also have to step up their game because the 2020 pandemic changed so many things about how business is done. And so it requires deep research to gain knowledge and insight into what is the best way to sell a service in 2024.

As a way of helping you in this regard, we’re dedicating this blog to discussing one of the most innovative service models that have come into existence in the last century – the productized service model. This productized service model answers the overwhelming needs of digital consumers. 

So let’s try to understand what this productized service model is, what benefits it yields, and how you can productize a service. 

Let’s begin!

What Is A Productized Service?

A productized service is a standardized service offering packaged and sold like a product. In other words, a productized service targets a customer’s core necessities and requirements and packages them into a bundle. Customers can then continuously have access to this service for a period of time. 

Productized services often have fixed deliverables, clear pricing structures, and well-defined processes. 

This service model is also commonly known as subscription services or on-demand services. And this subscription model is the model now preferred by B2B businesses. The reason could be that subscription-based businesses grow in terms of revenue 5 times faster than S&P 500 companies. 

And on that note, let’s look at some more benefits of a productized service model.

Benefits Of A Productized Service

The productized service model helps sell or buy services with utmost convenience. But let’s get down to the nitty-gritty and see how exactly it helps both businesses and customers. 

For Businesses
  1. Productized services can be scaled more easily than custom services since they rely on standardized processes and offerings, allowing businesses to serve more customers without proportional increases in effort.
  2. These standardized processes streamline service delivery, leading to increased efficiency in operations, reduced overhead costs, and higher profit margins.
  3. Fixed pricing and recurring billing models provide businesses with predictable and stable revenue streams, enhancing financial planning and sustainability.
  4. With clearly defined service offerings, businesses can focus their resources on delivering high-quality services rather than spending time on customizing solutions for each client.
  5. Consistent service delivery and clear value propositions associated with productized services help build a strong brand reputation and customer loyalty over time.
For Customers
  1. Customers benefit from transparent pricing and well-defined service offerings, making it easier for them to understand what they are paying for and the value they will receive.
  2. Productized services often offer fixed pricing or subscription models, allowing customers to budget more effectively and avoid unexpected costs associated with hourly billing or custom projects.
  3. Standardized service packages save customers time and effort by eliminating the need for extensive negotiation or customization, enabling them to quickly access the services they need.
  4. Customers can expect consistent quality and outcomes since productized services are based on standardized processes and deliverables, reducing the risk of variability in service delivery.
  5. Productized services are often designed and delivered by experts in their respective fields, providing customers with access to specialized knowledge and skills that may be otherwise difficult or expensive to obtain.

While all types of industries can benefit from this service model, design services in particular have come to commonly adopt it. One reason could be that they get to reap all the above-listed benefits and also provide the same benefits to their clients as well. 

Let’s look at some Steps on how you can productize a service that offers design solutions.  

Productize A Design Service: Important Steps To Follow

To productize a design service you need to follow certain steps. It can get a bit tricky if you don’t know what things to look out for. So for better execution of productizing your design services, we recommend following these various Steps in 3 different stages. 

First Stage
Step 1

To productize a design service, one of the first things you need to do is to think about your niche. Determine the specific area of design you want to focus on, whether it’s web design, logo design, branding, UI/UX design, or another specialization. 

Pro Tip: Narrowing down your niche will help you target your marketing efforts more effectively.

Step 2

Based on the niche, define your service offerings. Make a clear outline of the services you will offer. Focus on things like whether you want all-inclusive plans or tier-based plans. Think about the kind of offerings and services you want to include in them and if you want to include additional options like add-ons or upgrades. 

Pro Tip: Make sure your offerings address common pain points and provide clear value to potential clients.

Step 3

Determine your pricing strategy based on factors such as the complexity of the work, the value you provide, market rates, and other costs. Consider offering varied pricing options to cater to different client needs and budgets.

Second Stage
Step 1

Develop standardized processes and workflows to streamline service delivery and ensure consistency across projects. This may include creating templates, using project management tools, and establishing communication protocols with clients.

Step 2

Develop a compelling brand identity that reflects your expertise, professionalism, and unique selling proposition. Invest in high-quality branding materials, including (but not limited to) a logo, website, and marketing collateral.

Step 3

Showcase your past work and portfolio to demonstrate your skills, expertise, and the quality of your designs. Include any available case studies and client testimonials to provide social proof and build credibility.

Third Stage 
Step 1

Use various marketing channels to promote your productized design services and attract clients. This may include content marketing, social media marketing, email campaigns, networking events, and partnerships with complementary businesses.

Step 2

Focus on delivering exceptional customer service at every stage of the client journey, from initial inquiries to project completion and beyond. Communication, responsiveness, and client satisfaction are key to building long-term relationships and generating referrals, especially in the design sector. 

Step 3

Finally, and most importantly, continuously evaluate your service offerings, pricing, processes, and marketing efforts to identify areas for improvement and optimization. Stay agile and be willing to adapt to evolving client needs and market trends.

Upon successfully productizing your design service thus,  you can reap the full benefits listed in the previous segment. 

Let’s move ahead to the next segment. 

A Collection Of The Top Productized Design Services

These productized design services are called Unlimited Design Services. As we learned previously, the productized model is a packaged product. Similarly, these top unlimited design companies have packaged their plans in such a way that they offer a wholesome and unique approach to design processes. 

Here are some common things you will find in each of these productized design companies:

*Please note that while these features are common, their effectiveness and scope depend solely on the individual design service and the capacity in which it operates. 

Let’s take a brief look at each of the top productized design companies out there.

1. Design Pickle

    Design Pickle is a subscription-based design company based in Scottsdale, Arizona, United States. 

    They offer 4 different plans on a tiered basis. Their plans start from $649/month. 

    You can read all about Design Pickle and its history and other info here or skip that and read everything you need to know to get started here

    2. ManyPixels

      ManyPixels is another productized design service. They are headquartered in Singapore. 

      They offer 3 types of tiered plans starting from $549/month. 

      For more information on the plans and their offerings, we recommend this review.

      3. KIMP

        KIMP is based in Markham, Ontario, Canada. It is also one of the top productized design companies. 

        They offer 5 different all-inclusive plans starting from $599/month.

        To learn more about these plans and about KIMP we recommend reading this blog

        4. Kapa99

          Kapa99 is a productized design service based in California, United States. 

          They offer 2 types of all-inclusive plans starting from $499/month. 

          For a more comprehensive knowledge of this service, we encourage you to read this review on them. 

          5. Design Shifu

            Design Shifu is a design company located in New York, United States.

            They offer 3 different tiered plans starting from $199/month.

            To learn everything you need to know to get started with them we recommend reading this blog

            6. Graphically

              Graphically is a productized design company based in Bangalore, India. 

              They offer 2 all-inclusive plans starting at $299/month. 

              To read more insight into their services we recommend reading this review.

              7. Delesign

                This productized design company goes by the name Delesign and is located in San Jose, California, United States. 

                They have 3 tier-based plans that start from $599/month.

                To learn more about them, we encourage reading this review of them. 

                8. Penji

                  Penji is a productized design company based in Camden, New Jersey, United States.

                  They offer 3 tiered plans starting at $499/month. 

                  To learn more about their plans, pricing, and service offerings we recommend reading this review.  

                  9. Flocksy

                    Flocksy is another productized design company based in Connecticut, United States. 

                    They offer 3 tiered plans starting at $499/month. 

                    For more information on this design service, we recommend reading this review. 

                    10. GreenPixel

                      GreenPixel is a productized design service that operates in Poland. 

                      They offer 2 tiered plans starting from €1,520/month, roughly about $1,600/month.

                      Please visit this review for more information on their pricing, processes, and operations. 

                      11. Deer Designer

                        Deer Designer is located in London, England. 

                        They offer 3 plans that are tier-based. These plans start from $399/month. 

                        We recommend visiting this review for a more thorough overview of their services. 

                        12. DesignOye

                          DesignOye is yet another productized design service based in both Singapore and Australia.

                          They offer 3 plans that are tier-based. These plans start at $499/month. 

                          For more information, we recommend visiting their website

                          13. DesignTork

                            DesignTork is a productized design service operating from Salem, Tamil Nadu, India. 

                            They offer 3 types of plans. All plans are tier-based and start at $249/month.

                            To learn more about their services we suggest visiting their website

                            14. Cueball Creatives

                              Cueball Creatives is also a productized design service operating from Salem, Tamil Nadu, India.

                              They offer 3 tiered plans starting from $220/month. 

                              For more information please visit their website.  

                              15. Draftss

                                Draftss is a productized design company operating from Mumbai, Maharashtra, India. 

                                They have 3 different plans, all operating on a tiered basis. These plans start from $398/month.

                                To gather more information on their services and scope we suggest visiting their website

                                16. Digifloat

                                  Digifloat is also another productized design company based in New Delhi, India. 

                                  They offer 3 tiered plans. Plans start from $399/month. 

                                  For more comprehensive knowledge about this service, we urge you to visit their website

                                  17. Church Media Squad

                                    Church Media Squad is a productized design company offering its services exclusively to churches. They are based in Salt Lake City, Utah, United States. 

                                    They offer 3 different types of all-inclusive plans. Their pricing starts at $697/month. 

                                    Please visit their website to acquire more details. 

                                    18. Bee All Design

                                      Bee All Design is another productized design service located in Glasgow, Scotland. 

                                      They offer 3 types of tiered plans starting at $420/month. 

                                      To gain more insight into their plans and service offerings please visit their website

                                      19. The Futures

                                        The Futures is also another productized design service based in London, England. 

                                        They have 2 all-inclusive plans. Pricing will be communicated once you book a call to inquire about the plans. 

                                        For more information, we suggest visiting their website

                                        20. Undullify

                                          Undullify is a productized design service based in Melbourne, Australia. 

                                          They offer their services in 4 tier-based plans. Prices start from $149/month.

                                          For more information on their service kindly visit their website

                                          21. Digital Polo

                                            Design Polo is yet another productized design company based in Newark, Delaware, United States. 

                                            Their services are offered on tier-basis in 3 different plans. Pricing starts from $189.

                                            For a more thorough overview, we recommend visiting their website.

                                            22. Split An Atom

                                              Split An Atom is another one of the productized design services out there. They are based in Britain. 

                                              This service offers their graphic design services in 2 tiered plans. Pricing starts from £399/month. That’s roughly about $428/month. 

                                              Please visit their website for more details. 

                                              23. Full Stack HQ

                                                Full Stack HQ is a productized design service based in Angeles, Lipa, Philippines. 

                                                This company offers their services in 3 tiered plans. Pricing starts from $800/month. 

                                                For more comprehensive details please visit their website

                                                Wrap-Up

                                                So there you have it. We looked at what it means to productize a service, the benefits of one, and steps on how to productize a design service. We’re sure that these paired with the collection of the top productized design companies give you a clear picture of what it means to run your business with this model. 

                                                And as we close this blog, we advise that you do more research on the benefits of unlimited design services so that you’re fully convinced that it’s one of the best models to adopt if you’re looking to productize a design service. 

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