Small Business Branding: 5 Tips For Budget Branding In 2024

Branding for any business is its heart. This is especially true of small businesses that are trying to gain momentum in a fast and competitive space. Good branding will help you launch your business to the world and survive competition as well. 

And good branding comprises of a whole lot of pieces that come together to make it good.

But let’s get real. If you’re a small business and you’re just starting, chances are that you have tight budget constraints. And it’s because of this that most SMBs need to find cost-effective shortcuts and quick ways to get work done. 

However, with all that’s going on, we’re sure that you don’t have enough time to peruse the internet in search of such solutions. No matter, we have good news for you. 

In this blog, our goal is to provide tips for a comprehensive budget branding strategy that you can use this approaching year. With these tips, you can spearhead your branding concerns and be done with them so that you can focus on the next phase of your business. 

So without further ado let us present 5 tips for small business branding.

Budget Branding Tip No. 1 – Use a DIY Logo Maker

Logo makers are the first thing on our budget branding list for obvious reasons. Your logo is the foundation of your brand’s identity and it’s best to start from there. 

But for those who cannot afford expensive logo designers or services, one of the best options is to use a DIY logo maker. 

Once you decide your brand name, everything else is breezy with these logo makers. 

Let’s explore one of our favorite logo makers out there for small business branding. 

Looka

Looka is one of the leading DIY logo makers in the graphic design world at the moment. It offers an excellent alternative to letting outside designers work on your logo. It’s one of our top alternatives to use for logo design instead of using services like Fiverr

This AI-powered tool can design some pretty decent logos for you. It can even help you out as a starting point for your overall brand look. 

Here are some important benefits:

Varied pricing structures are available depending on what you need. 

Pricing

For more information about the packages please visit their website.

Reviews

Here’s what a satisfied customer had to say about this tool. 

For a list of other DIY logo makers, we recommend this read

With the logo design sorted, let’s move on to another DIY tool to help with your other branding design requirements. 

Budget Branding Tip No. 2 – Use a DIY Design Tool

Branding design is broad and not just limited to logo design. There are other parts like your visual identity where your branding appears that help make a memorable impact, especially in the case of small businesses. 

DIY design tools are much more different than DIY logo makers. While logo makers are great to start your branding work, the DIY design tools we’re going to cover now offer a much more wholesome approach to your small business branding strategy. They can be useful for you to create a visual identity for your brand. 

Let’s review the best one we know to see how it can help out your small business branding needs. 

Canva

Canva is all the bustle now. Canva is a graphic design tool offering users the space to create a wide range of visual content including branding materials. From brand guidelines to business cards to presentations to documents to even video designs, Canva can do it all! They can help your small business branding needs in the most diverse ways possible. 

The existing templates can be a great starting point. You can customize them as you see fit to suit your brand.

It’s the best small business branding tool if you prefer to do it all on your own.

Let’s look at some amazing features/benefits of this tool:

Pricing

For more detailed information, we highly recommend this blog listing the pros and cons of Canva or visit their pricing page

Reviews

Some reviews would help you see how Canva has helped in small business branding for a lot of people. 

Budget Branding Tip No. 3 – Use Unlimited Graphic Design Services

If you’re not too keen on handling branding designs on your own and you want to let the experts handle it then this is something to try out. Unlimited graphic design companies exist to make designing so much easier at a fraction of the cost of a freelancer. Most of the unlimited graphic design services out there are ideal for budget branding, especially for small businesses with tight budget constraints. 

Unlimited graphic design services cover a similar scope of services like unlimited design requests and revisions for a flat monthly fee. And there are so many advantages to using these types of services for small businesses including but not limited to getting branding work done. 

Let’s explore some top-notch services for you to get a comprehensive understanding. 

1. Penji

Penji is an industry leader in the unlimited graphic design scene. They offer a variety of services within their plans that can help with small business branding.

Let’s look at some of their features/ benefits:

Pricing

Penji themselves promote the Starter plan for startups and small businesses. For more information, we recommend visiting their website or pricing page

Reviews

Reading some reviews of what their clients have to say will give you an idea about their services. 

2. Design Pickle

Design Pickle is one of the pioneers of the unlimited graphic design model so they know what they’re doing. And their packages will reveal that they’re considerate of the small business branding needs of startups. 

Let’s take a look at their features/benefits for a better overview:

Pricing 

The Graphics plan is the starter plan recommended by them that could help your budget branding needs. 

For more detailed information we suggest going through their pricing page.

Reviews

Let’s look at the reviews that customers have left for this service.

Budget Branding Tip No. 4 – Use Unlimited Video Design Services

Unlimited video design services follow the same processes as unlimited graphic design services. They undertake unlimited requests and revisions for a flat monthly fee without any contracts whatsoever. 

These services can be super useful if you need to churn out branded videos on a budget. These pocket-friendly services are great for small business branding videos.

Let’s observe some of the companies that offer these services.

1. KIMP

KIMP is an industry maestro when it comes to helping small businesses with tight budgets thrive with their branding. 

Looking at their features and the benefits they offer can help you see why.

Pricing

For more information, we recommend visiting their separate pricing plans for regular services and Canva services

Reviews

Here’s what clients have to say about their experience with KIMP:

2. No Limit Creatives

No Limit Creatives is a highly equipped unlimited video design company that specifically targets startups. You will see why in a moment when we look at the various plans. 

Let’s first look at some features/benefits of this service:

Pricing

For additional information on each of the plans, we recommend visiting their pricing page

Reviews

Let’s read some of the reviews that satisfied customers have left behind for this service. 

Budget Branding Tip No. 5 – Use Writing Tools

While introducing the blog, we mentioned that branding has a lot of moving pieces coming together. So far, we looked at tips that could help you create a wholesome visual identity for your brand. But a brand is not just about its visual identity. Your copywriting and brand messaging both also play a crucial role in turning out a great brand that will make it in the long run.

But for small businesses with limited budgets, this can get a tricky area. Copywriters are pretty expensive. That’s why copywriting tools feel like a cost-effective alternative. 

Now there are writing tools that can help out in different ways. Some can help you figure out what the public wants to hear and some,  especially AI tools can help you turn out entire portions of copy, while others can help you do the same but in your brand voice. We’re going to look at one such writing tool in detail.

Writer (Formerly known as Qordoba)

Writer has swiftly emerged as one of the most sought-after AI writing tools. Tailored with a diverse set of features, it offers flexibility to meet the specific requirements of your small business branding endeavors. Whether you need a singular, standout blog post or seeking to integrate AI writing seamlessly into your small business branding strategy, Writer stands out as an outstanding choice for budget branding. 

Here are some striking features/benefits of this tool:

Pricing

For more details about the plans kindly visit the pricing page.

Reviews

Here’s what a small business owner had to say about this tool:

Time To Wrap Up This List Of Tips For Small Business Branding

Did you know that 33% of small businesses fail during the first year itself? One very distressing reason is inadequate marketing. Good marketing starts with having thought-out and wholesome branding. 

This is why the various tips that we provided above and the tools and services that come under them are definitely worth a try. You have the option of going at it alone or hiring a service. Regardless, just remember that it doesn’t matter if you’re a small business, branding is utterly crucial. 

So get deciding because the sooner you get your branding and branding designs sorted the more smoothly you can start coming up as a trustworthy and reliable brand. 

Here are some additional reads on AI design tools and AI marketing tools that can further help the efforts of small business branding and marketing.

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