Social Media Graphics for E-commerce: How To Drive Traffic & Conversions

There’s something about shopping online that excites people. Most of them find it a convenient alternative to going out. This is why they seek E-commerce platforms to shop in the comfort of their homes. 

And there are so many E-commerce platforms out there. So how do you as a marketer drive traffic to your E-commerce platform and convert these website visitors into customers? Social media graphics! Social media graphics are the way in which you can steer good consumer behavior to your advantage. But how is that possible? 

Because with a strong social media presence, you’re able to expand brand reach and bring more traffic to your site. Having caught a glimpse of what you offer through your social media graphics there is a chance that your audience gets intrigued into visiting your website. 

And the good news is that it’s not really a one-time experience for the customers. Done consistently, effective social media graphics can get your ROI up through the roof. So in this blog, we will discuss further how we can achieve this. 

Understanding Your Target Audience

It’s no mystery that social media is where most of the action happens these days. That is why businesses thrive more when they successfully launch social media accounts. 

While leveraging social media platforms to promote E-commerce is a great marketing strategy, it’s no surprise that it needs to be done right.  And one of the ways to do that is by understanding the target audience. With this understanding, you are able to create social media graphics that actually resonate with them. 

Hence, the more you personalize your social media graphics to suit your target audience the better returns you can expect. 

We’ve already established that social media graphics are important assets in E-commerce. But without understanding your target audience you cannot come up with a  design that eventually aids in converting customers. So knowing the target audience helps you narrow down the type of social media graphics that your niche can benefit from. 

To that end, here’s a brief list of things you can do to make sure you use targeted social media graphics for E-commerce purposes.

  1. Compiling relevant data on your already existing customers can help you understand who your larger audience is.
  2. Use website and social media analytic tools to frequently monitor your audience.
  3. Be sure to check out your competition to see what helps them sell to those in your niche.
  4. When designing your social media graphics don’t forget to subtly but directly address your target market on the graphic itself. This helps grab their attention. 

Another piece of side information to remember is that your targeted design is not restricted only to your niche. It simply means that your target audience is your focal point but nothing prevents other people from interacting with your graphics except their personal preference. 

Incorporating Strong Branding

When you design social media graphics for your E-commerce business, your goal is to give them a taste of who you are and what you offer. This is why you need to display your brand to your target audience. 

Additionally, there is a 10.4% growth projected in the E-commerce industry in 2023. Which means that the competition is getting fiercer. So, you need to find a way to differentiate your brand. Social media can help you do that. But to achieve this, you need to let your brand shine through your social media graphics. Having clear brand guidelines goes a long way in this. 

So, what are some ways in which you can let your brand identity stand out in your social media graphics? 

On incorporating all these elements consistently in your social media graphics and your website, your customers will instantly feel familiar with your brand when they visit the site to make a purchase. In other words, you are getting your social media graphics to act as a sampler for your E-commerce brand! 

Designing Eye-Catching Images

When we talk about social media graphics, static images are the most popular type of content. Creating stunning images to capture your brand’s story and to promote your products in the best light is one of the first things to focus on when establishing your E-commerce business’s social media presence. 

Don’t slack on the level of professionalism you want to bring to your social media graphics. It’s very important that you use quality images and videos in your advertising. 

You might already have the foundational material from the product images added to your E-commerce platform. So it’s a matter of creatively including them in your social media graphics using proper design techniques. 

At this point, we think it is also important to bring to your attention that 31% of consumers have said that they use social media channels to browse their next purchase. So while browsing for ideas, if they come across your eye-catching social media graphics there’s a good chance that you successfully drive that traffic to your E-commerce platform. 

The below image shows a social media graphic done for Rakuten. While featuring its products, the brand also chose to incorporate a trending topic (The Little Mermaid movie which was trending on social media close to its release). This means better reach and better engagement from hopping on to an ongoing conversation too! 

Here’s another social media graphic by Target. While featuring its products, the brand also establishes a solid theme here and therefore manages to appeal to a specific group of audience (eco-conscious consumers in this case). That shows the need for a clear theme and story in your E-commerce brand’s social media graphics. 

Using Animation and Video Graphics

We’ve talked about static images for social media just now. And while static images can be of good value, the use of animation and video graphics could potentially be that extra step that’s going to push traffic to your E-commerce website further.

But why is video such an important component in an E-commerce business’s social media page? Because data shows that about 33% of consumers reportedly learn about products through videos. And if your social media page features such informative videos that have all the answers to their questions, then you are winning their trust. And driving more traffic to your site too, eventually!  

Let’s look at how some well-known brands use videos for engagement on their social media pages. 

The above video on Amazon’s Twitter page shows you what happens behind the scenes when your package gets delivered. Behind-the-scenes content work really well on social media especially for E-commerce businesses.  

The above video featured on eBay’s Twitter page communicates the message that shoppers could safely buy branded items on eBay with their authenticators testing the products for their authenticity. This gives shoppers the guarantee and peace of mind they need when shopping thus encouraging them to go for it. 

Both these examples show how E-commerce brands can use videos to highlight what sets them apart. 

If you think video design is expensive, an affordable way to tackle that will be an unlimited video design subscription

What’s the takeaway?

An online presence is important for E-commerce businesses. How else will people find you? In that sense, it’s almost mandatory to leverage social media platforms to advertise your products and services in the hopes of engaging your target audience. 

The goal is not to just create social media graphics but to create ones that help drive traffic and boost conversions. 

Similarly, as we’ve discussed these graphics need to be targeted to your specific audience, have strong branding, and be designed using creative and eye-catching images. And the other important thing to help you drive more sales is to leverage video and animation to promote products on your E-commerce platform. 

Additionally, we recommend including your website details and other promotion codes, etc. in the captions or even the graphic itself to further encourage consumers to visit your website to purchase items. 

According to Forbes, a whopping 78% of consumers say that social media posts by companies impact their purchases. So take this as a cue to incorporate these tips into your social media graphics when advertising products featured on your website. 

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