In today’s digital age, social media videos have become a vital and influential tool for communication, engagement, and brand promotion. As social media platforms continue to dominate online spaces, videos offer a dynamic and captivating means of storytelling that can effectively convey messages, evoke emotions, and leave a lasting impact on audiences. In fact, a survey by Hubspot found 93% of brands saying that they reached more customers because of the videos posted on social media.
And therefore, to equip marketers and individuals on their venture to create engaging social media video material, we are excited to present the top social media video ideas that you can use to post video content in 2023. From behind-the-scenes glimpses and explainer videos to influencer ads and product teasers, we will explore a diverse range of social media video ideas that cater to evolving audience preferences and platform trends.
Let’s get started with the list!
Of all the social media video ideas around, posting short-form videos is an amazing idea in 2023 due to their unmatched ability to capture and retain audience attention. With attention spans diminishing, short-form videos fit perfectly into users’ fast-paced lives, ensuring quick consumption and engagement. And an appropriate video length for a short-form video is less than 1 minute according to Hootsuite.
The interactive features within short-form videos like Instagram Stories, Facebook Stories, or YouTube Shorts, further boost engagement, making short-form videos an essential strategy to stay relevant, enhance brand visibility, and maximize impact in the rapidly evolving digital landscape.
Also, social media Stories, being ephemeral, create a fear of missing out (FOMO) among viewers and therefore encourage frequent visits to the platform. This provides brands and individuals with abundant opportunities to showcase diverse content.
Here’s an example of a great short-form social media video that’s brief and satisfying:
Announcements, product teasers, and reveals social media videos hold immense potential to generate excitement and boost sales. By teasing upcoming product launches, events, or exclusive offers, these videos create a sense of anticipation and curiosity among the audience.
This is one of the social media video ideas that encompass the element of surprise and exclusivity. This in turn fuels interest and compels viewers to stay engaged. As excitement spreads, users are more likely to share the content, exponentially expanding brand reach. A well-crafted reveal video elicits positive feelings, making the audience eager to be part of the brand’s journey.
Short and captivating, teasers create a sense of urgency, prompting viewers to stay tuned for the full reveal. Furthermore, product teasers often encourage sharing and discussion, fostering organic word-of-mouth marketing and expanding brand reach.
Have a look at this Brand Teaser by BVLGARI in Rome:
This social media video teases the brand’s upcoming jewelry collection that’s inspired by the city of Rome.
This strategy keeps audiences invested and actively involved, driving buzz and ultimately boosting product or service uptake.
These particular types of social media video ideas offer unique benefits that resonate with today’s audience. These videos bring a personal touch by featuring authentic conversations with experts, celebrities, influencers, or industry leaders, fostering a stronger connection between the brand and its followers.
The interactive nature of Interviews and Q&A sessions allows audiences to engage directly with the content, building a sense of community and inclusivity. Moreover, interviews provide valuable insights, knowledge, and behind-the-scenes stories, offering audiences an exclusive and informative experience.
One of the most influential social media video ideas in the Q&A category is Vogue’s 73 Questions featuring famous personalities. Here’s an example:
Videos like this one keep audiences so invested that they look forward to it to get an answer to burning questions about celebrities’ personal lives.
In 2023, these engaging and informative videos will further solidify a brand’s position as an authoritative and relatable presence on social media, driving increased engagement, loyalty, and growth.
User-generated content (UGC) social media videos offer a multitude of benefits. Firstly, this type of social media video content helps foster a strong sense of community and engagement, as users become active participants in the content creation process. UGC videos also build trust and credibility for brands and businesses, as authentic experiences and testimonials resonate with audiences. As a matter of fact, 63% of consumers trust visual testimonials as more legitimate than written ones.
This UGC video for the brand GoPro gives you a sense of how this type of social media video idea works:
In comparison to most social media video ideas, this particular one helps save time and resources, as the burden of content production is shared among users. Moreover, UGC extends brand reach exponentially, as user-created videos are shared and recommended organically. By tapping into the creativity and passion of their audience, brands can create a compelling and influential social media presence through UGC videos.
Influencer ads are marketing campaigns that leverage the reach and influence of social media influencers to promote products or services. These influencers, with their large and engaged follower base, have the power to sway opinions and drive consumer behavior.
By collaborating with influencers for social media video content, brands can benefit immensely. As a matter of fact, in 2023 the influencer market is expected to be worth 29% more than it was last year with the focus being on nano and micro-influencers. Therefore this is one of the top social media video ideas to explore in 2023.
The authentic and relatable nature of influencer content enhances brand credibility and trust among their followers. The videos help create a seamless integration of the brand message into the influencer’s content, leading to higher viewer engagement and receptiveness.
Additionally, influencer ads enable brands to tap into new demographics, increase brand visibility, and ultimately, boost brand awareness and sales.
Here’s an example for you. This was an unboxing done by a lifestyle influencer called Sammy Louise for a face mask subscription service by the name FaceMasksClub.
Educational social media videos are highly effective and worthwhile ideas to explore. Tutorials and How-to Videos also belong to this category. These kinds of social media video ideas provide valuable information, insights, and knowledge to the audience, positioning the brand or individual as an authority in their field.
By addressing common questions or pain points and providing direction and guidance, these videos cater to the audience’s needs, fostering a sense of trust and credibility. Explainer and educational content are often shareable, leading to increased organic reach and engagement.
Here’s a great explainer video that breaks down what SaaS is:
This type of social media video content also has a longer-lasting impact as viewers are likely to revisit them for reference. In that sense, they can be ever-green pieces of marketing material. Therefore, embracing educational social media videos enhances brand reputation, and nurtures a loyal and engaged audience.
Next on the list of top social media video ideas are frequently asked questions (FAQ). These are brilliant ideas to post in 2023 due to their practicality and efficiency in addressing common inquiries. As user interactions continue to surge, these videos save time for both content creators and audiences by consolidating popular questions into engaging visual formats. They provide clear and concise answers, ensuring accurate information dissemination while enhancing user experience.
An FAQ social media video exhibits a proactive approach, demonstrating a brand’s responsiveness and dedication to customer satisfaction. This can be a single video addressing several questions or a series highlighting one question in each video like this Apple video below:
Moreover, by posting FAQ videos, brands can help address pain points and improve their products or services. This will help foster stronger connections with their audience which will ultimately result in unhindered conversions.
Brand challenges in social media videos are a captivating way to maintain audience engagement and foster a sense of belonging. By creating fun and interactive challenges related to the brand’s identity or products, audiences feel personally involved and connected to the brand’s story. Participating in these challenges offers users a chance to showcase their creativity and personality, making them feel valued and recognized by the brand.
As challenges spread virally, they create a strong community spirit, with users encouraging each other to join in.
Here’s an example of a brand challenge by Dior:
The collaborative atmosphere that brand challenges create can strengthen brand loyalty and expand brand visibility as more people become eager participants, driving organic growth and brand advocacy. This is why you should definitely try this among other social media video ideas.
Content series social media videos are a compelling approach to maintaining audience interest, ensuring they keep coming back for more. By structuring content into a series, brands create a sense of continuity and anticipation, enticing viewers to follow the narrative across episodes.
This type of social media video content has the power to hook audiences making them eagerly await the next installment. The consistency and familiarity of a content series build brand loyalty, converting viewers into loyal followers. As engagement increases through likes, comments, and shares, algorithms favor such content, expanding its reach organically.
This Youtuber who goes by the name KWOOK did a series called “7 Days of Breakfast Around the World”. This kind of content has people coming back for more.
He also does another food series called “Rating National Dishes”.
This is one of those social media video ideas that can help increase brand visibility. Because it attracts new audiences, ultimately enhancing brand recognition and establishing a dedicated community of followers invested in the brand’s ongoing story.
Company culture videos offer a captivating glimpse into the inner workings of a company, exciting outsiders by granting them exclusive access. Posting social media videos with exclusive company content showcases the ethos, values, and day-to-day dynamics that shape the organization, creating a sense of transparency and authenticity.
This is a company culture video for the brand Bolt:
With content like this outsiders feel emotionally connected to the brand as they witness the passion and dedication of its team members, making these great social media video ideas to post. By sharing behind-the-scenes moments, events, and team interactions, company culture videos humanize the brand and foster relatability.
Not only so, but this type of social media video content generates intrigue and interest, attracting potential customers, partners, and talent who seek to be a part of a vibrant and thriving company community.
Behind-the-scenes social media videos are a fantastic idea to captivate and engage audiences on multiple levels. These glimpses into the making of a product, event, or creative process create a sense of exclusivity, fostering a deeper connection between the audience and the content creators.
By revealing the human side of a brand or individual, behind-the-scenes videos humanize them, making them more relatable and trustworthy. Audiences love to get an insider’s view, which is why this social media video type can build excitement and anticipation for upcoming projects or releases.
Previously, we looked at the product teaser for BVLGARI’s new jewelry launch. Here’s the behind-the-scenes video for it:
Additionally, these videos often evoke curiosity and encourage users to share, comment, and interact, thereby amplifying brand visibility and fostering meaningful engagement across social media platforms. Therefore, this is one of the social media video ideas that you should definitely explore.
Whichever type of social media video you want to use, the best idea to adopt in 2023 is to without fail optimize them for viewing without audio. Soundless optimization of social media videos offers numerous advantages that cater to evolving user behaviors and platform preferences.
Firstly, it ensures accessibility to a wider audience, including those with hearing impairments or in situations where sound isn’t feasible.
Did you know that 85% of videos on Facebook are watched with the sound turned off? That’s right. So by including visually engaging elements, such as captions, subtitles, animations, and compelling visuals into all your social media video ideas, viewers will stay engaged even in silent browsing environments.
Additionally, soundless videos are well-suited for autoplay features on various platforms, boosting view counts and engagement metrics. They also circumvent potential issues with audio copyrights, avoiding any legal complications.
Overall, soundless optimization helps maximize the impact and reach of all your social media video ideas in today’s digital environment.
With these top social media video ideas in hand, you can maximize the impact of your social media presence and stay ahead in the dynamic world of digital communication. But if the task of actually spending time creating and editing these videos seems daunting, consider leveraging an unlimited video design subscription to streamline your social media video production process and increase efficiency.
By harnessing the power of social media videos and optimizing your content creation process with an unlimited video design subscription, your brand is positioned to flourish and thrive.